I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.
Posted in Advertising, Brands, Design, Film, Lifestyle, Writing
Tagged 2014, above the line, advertising, advertising agency, ATL, beautiful adverts, blogging, Canon Pixma, classical music, coloured smoke bombs, cool, creative, creative advertising, creative agency, creative ideas, creativity, Dentsu London, explosion, FMCGs, food, Grey, Grey London, herbs, Holi Festival, Leonie Cumiskey, McCann, media, moving colours, moving image, opinion, paint, powder, Schwartz, Schwartz Flavour Shots, senses, slow motion, smoke, spices, synaesthesia, The Sound of Taste, TV advert, UK, Unleash Flavour, vibrant colours, video, writing, Youtube
I’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.
Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.The design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…
Posted in Advertising, Brands, Business, Design, Lifestyle, Writing
Tagged 2013, alcohol, alcohol branding, ale, beer, beer branding, beer for women, Bitches' Brew, black and white packaging, brand story, branding, California, Camden Brewery, Camden Hells Lager, Chick Beer, cool, design, design studio, drink choices, feminism, fun, gothic beer, graphic design, lager, Leonie Cumiskey, liquor, low calorie beer, marketing, marketing to women, occult design, opinion, packaging design, patronising, porter, Redhook Longhammer, Salem brewery, spirits, stationery, typography, Wedge & Lever, Wiccan influence, witchcraft, witches, writer, writing
Motorola have run a print ad in the current issue of Wired with the ability to change colour. The reader is able to change the colour of the phone on the advert, with the intention being to highlight the colour customisation feature on the new Moto X smartphone. When I first read about the advert, which was created by Digitas, I wanted to buy a copy of the magazine when it came out so that I could try it out for myself. Unfortunately, only 150,000 Wired readers will get to see the advert, and these copies of the magazine are only being distributed in Chicago and New York. Rude. So, unless you’re one of the smug Chicagoans or New Yorkers who actually got their hands on a proper copy, you will have to watch the video below to see how it works.
Maybe it’s best that I didn’t get a copy of the magazine. I would have wanted to see how it was made, and I would have probably ended up ruining all the fun by doing this to it…
Posted in Advertising, Brands, Design, PR, Technology, Writing
Tagged 2013, advertising, blogging, Chicago, colour changing advert, cool, design, digital, Digitas, Digitas agency, DigitasLBi, interactive advert, Leonie Cumiskey, magazine, magazine advert, media, mobile phones, Moto X, Motorola, New York, PR, print advertising, Publicis Group, publishing, tech, technology, USA, video, Wired, Wired magazine, writer, writing, Youtube
These illustrated print ads for Corre Cutia Bookstore in Brazil are wonderful. Created by Sao Paulo-based agency Lápisraro Comunicação, they effortlessly convey the feeling of not being able to put down a good book.
Posted in Advertising, Design, Lifestyle
Tagged 2013, advertising, blogging, book lovers, books, books you can't put down, Brazil, city at night, creative, creativity, cute, design, illustrated advert, illustrated cityscape, illustration, insomnia, late night reading, Lápisraro Comunicação, Leonie Cumiskey, nocturnal, print ad, print advertising, Sao Paulo, South America
Posted in Advertising, Brands, Culture, Film, Music, Photography, Writing
Tagged 2013, advertising, Alexander Desplat, amazing, Americana, ATL, automotive, beautiful adverts, blogging, brand, brilliant, car, car advert, cheerleaders, Chrysler, cinematography, classical music, composer, cool, creative, creativity, diner, electronics, entertainment, film, film tropes, Jaron Albertin, Leonie Cumiskey, media, music, neon lights, new music, nostalgia, opinion, piano, Smuggler Films, Sony, Sony TV, sparks, strings, TV, TV advert, twentieth century America, USA, video, video director, vintage car, Viper, writing
Posted in Advertising, Brands, Design, Lifestyle, Writing
Tagged 2013, Anagrama, architecture, blogging, brand development, brand development agency, branding, branding agency, brochure design, construction marketing, cool, corporate stationery design, creative, creativity, design, design agency, graphic design, Leonie Cumiskey, luxury, luxury apartments, marketing collateral, Mexico, One Development Group, Pelli Clarke Pelli, promotional items, property developers, property marketing, real estate branding, skyscraper, Sofia San Pedro, Sofia skyscraper, stationery
David Bowie has been the star of a number of beautiful videos in 2013 – notably his own, which have been directed by the sickeningly talented Floria Sigismondi. In the Louis Vuitton campaign film ‘L’Invitation au Voyage’, directed by Romain Gavras, Bowie performs a unique version of ‘I’d Rather Be High’ for Arizona Muse at a lavish Venetian party…or does he? You can watch the full director’s cut below.
This luxurious, high end advert is in complete contrast to Romain Gavras’ usual body of work – which includes gritty, controversial videos for the likes of M.I.A and Adidas. I find it quite surprising that Vuitton enlisted him to direct this video, but I’m glad they did.
Posted in Advertising, Brands, Culture, Fashion, Film, Music, Writing
Tagged 2013, advert, advertising, Arizona Muse, baroque, blogging, brand, cool, creative, creativity, David Bowie, David Bowie advert, director, entertainment, fashion, film, high end, I'd Rather Be High, L'Invitation au Voyage, Leonie Cumiskey, Louis Vuitton, Louis Vuitton film, Louis Vuitton Venice, luxury, model, Romain Gavras, Venetian party, Venice, video, writing, Youtube