Category Archives: Business

Brand Addiction

This wry GIF, by New York-based illustrator Beomyoung Sohn, is part of a project called ‘Dummymen‘. The repetitive animation shows our mindless addiction to brands and consumerism as well as, presumably, our loss of individuality as a result. The project, which is still a work in progress, has got a really dark, nihilistic humour to it that reminds me of work by Banksy and Jake and Dinos Chapman. It’s amazing how many brand logos have been squeezed onto all the faces of each block; every time I think I’ve spotted all of them, I’ll see one that I haven’t noticed yet – like the ones for CNN and FedEx, which are partly hidden.

If you like this, then you’ll probably like the hilariously horrible cartoon by Steve Cutts that I posted previously.

Cardio Cinema

ImageI so wish that they had this in my gym! Instead, they play Justin Bieber and Nicki Minaj videos…

I Need This In My Life: Nap Desk

ImagePerfection, by Studio NL. Imagine how great it would be to just crawl into this little nook when that dreaded 4pm energy slump hits you. It’s like a narcoleptic’s dream.

The ‘No Bullshit’ Guide To Interning

One of my articles in the second issue of We Are Collision.Image
The No Bullshit Guide To Interning

So, you wanna be an intern, huh? Haha, as if. Of course you don’t want to be an intern – interning fucking sucks! But chances are that you quite fancy one of those sweeet jobs where going to work doesn’t make you feel like a worthless sack of shit…and sometimes you actually feel like you had a good day! Well, you probably realise by now that, unless you’re incredibly well-connected, smug and privileged, you’re going to have to go and do a bit of slave labour to prove that you’re serious – otherwise, you’re not even going to get a look in. Here are some home truths about interning.

No one gives a fuck about your lame outfit.
So many interning guides seem to stress the importance of ‘looking the part’, which is mostly a load of bollocks. Truthfully, everyone in the office is far too busy to care what you wear, so just wear something smart, practical and comfortable.  A lot of internships involve a fair amount of carrying and lifting (returning those huge bags of samples to a PR agency? Sure.) so you’re going to look like a twat and be totally useless if you’ve shown up wearing a fitted suit or some power bitch heels. Having said this, do make sure you always check the dress code before you start.

You probably won’t get a job out of it.
Hate to break it to you, but getting a job at the end of your internship is highly unlikely. A lot of the time, organisations will say this to keep their interns motivated and focused. Fuck it, some of them even say it in good faith, but a lot of the time there just isn’t the budget for a new member of staff. In all honesty, I know some totally feckless people who’ve happened to get jobs straight after their internships, but it was simply a case of being in the right place at the right time. You need to view an internship realistically, otherwise you will drive yourself mad overanalysing every staff cut, every ‘well done’, every email, every fond look, every ‘you make the best cup of tea’ and you will begin to slowly feel that you’re turning into some kind of psychopathic deluded stalker. Yep. The best you can hope for at the end of your internship is a good reference, some genuine knowledge, new skills and perhaps a few new useful connections. Focus on those things and it might just keep you sane. It’s also prudent to start looking for a new job once you’re two-thirds of the way through your internship.

It’s time to drop all your bad habits from university.
University brings out some really immature qualities in some people. Having to intern five days a week is basically an opportunity to get used to working life. You might only be an intern, but you should still try and act like a professional wherever possible. Maybe it’s time to cut off all those festival wristbands now? They make you look like a bellend anyway.

Say goodbye to your social life!
You might as well just give up drinking for the duration of any internship. It sounds like a total bore but you probably won’t have a lot of choice in the matter – it’s normally a hassle finding money for bus fare when you’re interning, if you end up having one of those nights where you inadvertently blow £100 on sub-standard vodka, taxis and kebabs then you’re going to feel like a total fuckup.

Don’t be a try-hard.
Unless you’ve managed to score one of those cushy numbers where you actually get paid a proper wage, don’t bother doing any of that stuff like taking work home with you or anything like that, which brings me onto my next point…

Don’t be a dosser.
It’s hard, but leave all that social media stuff until your lunch break or when you’ve left for the day. Work diligently while you’re at your internship so that you don’t feel like you’re going to get in trouble for not having completed a task.

Wash regularly and get a reasonable amount of sleep.
This may sound like an unbelievably obvious point to make, but it’s crazy how many interns go to bed at 3am and then drag themselves into work at 9am looking sloppy because they didn’t have time to shower. You remember how I said that no one gives a shit about your outfit? Well, this is still true, but everyone’s going to care that your personal fragrance seems to be: ‘Sweat, vaguely masked by some kind of cheap scent’. Mmm, nice!

You should be enjoying yourself too!
I know I’ve made an intern’s life sound like a hellish existence, but interning is also a way of getting to know the industry you want to work in. If you complete an internship and you’ve had an awful time, it could be that that particular work environment wasn’t right for you; but it could also mean that perhaps your idea of your chosen career path was a little off the mark? Internships give you the chance to get a taste for certain industries without wasting a whole lot of time and training.

You can read the whole second issue of We Are Collision right here.

The Circular Economy

ImageWhile this idea is likely to be far more complex in practise, this animated video by Mr. Binns explains the concept in a brilliantly simple and engaging way. Sometimes, I feel pretty bad that I’m part of a huge problem and implicit in killing the earth, but the idea of going to live in a yurt, composting my own shit, and becoming one of those earthy white girls with dreadlocks totally repulses me. I like the thought of a ‘circular economy’, because it shifts the responsibility back to the manufacturer, while trying to cut a better deal for the consumer. It seems like this is an effective approach, because most of us are incapable of actually processing waste into something that’s truly useful. I mean, be honest – you’re never actually going to get round to making that Fairy liquid bottle into the crafty thing you saw on Pinterest. Well, you might…I definitely won’t.
In the UK, it seems that the idea of a more collaborative way of consuming is quite appealing – especially when trends and technology change so rapidly. It also seems that, for a lot of us, it’s unlikely that we will ever own a house. We’re already renting our homes – why not rent the things that are in them, too? 


Of course, this new system must have its flaws too, but its core values seem to be hitting the right notes for a more sustainable future.

They Sent Their Briefs Back

TBWA South AfricaWhat’s the best way to piss a client off?

Perhaps you could ignore the brief they sent you? You might just decide that the agency knows best and go against their wishes completely? But how about going one step further. You could tear up the brief completely, make a bit of poncy origami with it…and then use extra resources to make your own self-promotional video, documenting the whole ‘fuck you’ process!

This is exactly what TBWA South Africa did. Although, I suppose they did have a valid point to make…

I’m guessing that while they were making this video, their ATL department probably were taking care of those original briefs, though. A nice idea if you have the resources, but probably not a possibility for most small agencies.

Tesco’s Month of Doom

Tesco Chip Shop AwardsIt’s been a rough old month for Tesco, what with the horsemeat scandal. Although the contamination affected many supermarkets, Tesco has taken most of the flack for it. However, that’s not even the only problem they’ve had to deal with. Check out this slew of negative headlines from February alone!

Tesco Heroin Bread Tesco HorsemeatTesco Armband Tesco Clubcard FraudDead Bird Tesco Salad Tesco Worst SupermarketTesco Van Horse Death Tesco Builders BumOuch. When I read the ‘Builder’s bum’ story, I couldn’t help but think that it was a truly tenuous attempt by The Mansfield and Ashfield Chad to stick the knife in! So what have Tesco done to try and combat this backlash? What could possibly help to restore the public’s faith in the company after this tidal wave of bad publicity?
Mel C TescoAhh, yes, honouring everyone’s least favourite Spice Girl with a ‘Mum of the Year’ award should do the trick!

I think that their PR director must have spent most of February crying themselves to sleep, before restlessly dreaming about waking up in the morning to this…Horsehead

In Tind We Trust

Hand Printed Business CardsWell, I didn’t think I’d ever be so enthusiastic about getting some business cards made. Although, these are some pretty special business cards – they would make Patrick Bateman jealous. I found Tind‘s work over on Behance and I was really excited about it. He’s pretty much taken the Absolut Unique approach to printing business cards, meaning that you end up with crazy Hapshash-style psychedelic designs. Because of the traditional methods used, I haven’t seen anything like this before – the gradient style ones look so superior to ones that have been created digitally. The process is shown below and there are more photos on Behance and Tind’s Facebook page, too.Tind Ink Press Tind Printing PlateTind inks up the plates, often using two or three colours, and sometimes adding swirls and lines – just experimenting with strange effects, really. In later print runs he’s started to layer up different colours, which is more time-consuming but can produce some amazing effects. The card Tind uses also varies in colour, weight and texture – meaning there are even more limitless combinations.Psychedelic Print Tind Print RackThe cards are left to dry and then cut down to size.Tind Random Business CardsFinished Business CardsI can’t wait to see how mine turn out! I’m going to scan my favourite designs and I will post the results when they’re ready. The only problem is, I’m not sure I’ll actually want to give my business cards away to people…

2012 Highlights

It’s been a pretty big year for Shameless Self-Promotion. I guess you could say that this blog has now served its purpose, because I finally landed myself a paid job in advertising, which I really enjoy! However, I still really like blogging, so I’m not going to stop. Here are the posts that got the most hits this year – and from what I can tell, it would seem that people on the internet are still totally enamoured with cute stuff…

ABSOLUT UniqueAbsolut Unique bottlesThese psychedelic one-of-a-kind bottles by Absolut proved to be a hot topic. Definitely a successful idea from Absolut, which surely generated a lot of hype and a lot of sales.

Cute Advert AlertZingy EDFWhen EDF rolled out the first TV ad starring Zingy, everyone started going batshit crazy, wondering where they could buy some Zingy merchandise. Unfortunately, EDF didn’t bother manufacturing any Zingy toys, which is odd because there was so much demand for it. I’m fairly certain that if they had made some Zingy plush toys that were given to new EDF customers, a lot of people probably would have switched their energy provider. It sounds like a patronising move, but let’s face it, people want this shit.

And Dior Created WomanThe new Dior advert, starring the delightfully Bardot-esque Daphne Groeneveld had fashion fans asking, “Who’s that girl?!”

Tres Bien, Ray-Ban!Ray Ban Never Hide 1965Ray-Ban’s rebellious print ads got the kind of attention that they deserved.

Choupette Lagerfeld in V MagazineChoupette + KarlIt seems apt in the absurd, beautiful world of fashion that one of the newest icons is a cat – namely, Karl Lagerfeld’s feline friend, Choupette. Her shoot in V Magazine with Laetitia Casta caused a fair amount of interest because, on the internet, cute cats pretty much rule supreme.

Kim Kardashian obviously cottoned onto this, briefly becoming the owner of Mercy – a teacup Persian kitten. Sadly, Mercy is no longer around because Kim Kardashian is totally self-obsessed and has no soul she contracted a virus and died…poor little thing. But then, having said that, you know that she really has gone on to ‘a better place’.

Digital & Media Predictions 2013

Research agency, Millward Brown, have released their end of year report on digital and media predictions for the coming year. It’s quite a lengthy read, but I have selected the key learnings from the report to make for some lighter reading.

2013 Digital TrendsSee my summary here, on the Absorb Digital blog.
Read or download the full report here – Digital & Media Predictions 2013.