Category Archives: Film

Schwartz: The Sound of Taste

New Schwartz Advert 2014I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.

Project A15 Video Mapping

Projection Mapping RotterdamThis image might look like it’s a CGI mockup or a scene from Bladerunner, but it’s actually a video still of projection mapping in Rotterdam. Below is a photograph of the OMA-designed skyscraper that the visuals were projected onto.De Rotterdam OMA Building by Raban HaaijkDe Rotterdam building, as seen from Erasmus Bridge. Photograph by Raban Haaijk.

Project A15 – the idea that this event was promoting – is an initiative that seeks to make the busy highway running from Rotterdam to Nijmegen into the most sustainable highway in the world. The projection itself can be seen in the video below, and bear in mind that the height of the De Rotterdam building is 150 metres. That’s taller than London’s Centrepoint, which stands at 117 metres!

A body without a soul is just a lifeless inanimate frame

Jaron Albertin Sony 4K TV AdJaron Albertin is a genius. You’ve probably seen the Sony advert that he directed to promote Sony’s new 4K TV, but I’m totally in love with the car advert that he did for Chrysler’s Viper SRT.Viper TV AdJaron Albertin ViperMain Street AmericaDiner CheerleadersJaron Albertin Body & SoulViper Body & SoulIt’s like a pastiche of the most iconic and beautiful films featuring twentieth century America. The advert is called “Body & Soul” and is widely available to watch online, but I’d recommend you watch the one here, because this edit has the music that I feel really completes it. The first time I watched it, it was one of those adverts that I kept on wanting to watch again and again. It’s got such a gorgeous cinematic quality to it. The accompanying symphony is called “River” and is by Alexander Desplat.*

*Just wanted to add that I’m not so pretentious that I’d act as though I knew that all along – I used Shazam on the video because I liked the music so much. Okay, glad we got that sorted…

David Bowie X Louis Vuitton

ImageDavid Bowie has been the star of a number of beautiful videos in 2013 – notably his own, which have been directed by the sickeningly talented Floria Sigismondi. In the Louis Vuitton campaign film ‘L’Invitation au Voyage’, directed by Romain Gavras, Bowie performs a unique version of ‘I’d Rather Be High’ for Arizona Muse at a lavish Venetian party…or does he? You can watch the full director’s cut below.

This luxurious, high end advert is in complete contrast to Romain Gavras’ usual body of work – which includes gritty, controversial videos for the likes of M.I.A and Adidas. I find it quite surprising that Vuitton enlisted him to direct this video, but I’m glad they did.

Franz Ferdinand – Right Action

Franz Ferdinand Music VideoFranz Ferdinand Saul BassFranz Ferdinand VideoRight Action VideoDiagramFranz Ferdinand Pelican BookI know this song has been around for ages, but I’ve only just seen the video for it and I LOVE IT. It’s such an amazing pastiche of mid-century modern graphic design, referencing Saul Bass, maybe a bit of Kenneth Grange, classic textbook diagrams and – my favourite – those wonderful Pelican book covers.

The video was directed by Jonas Odell, the same guy who did the constructivist-inspired video for ‘Take Me Out‘.

Arctic Monkeys – Do I Wanna Know?

Do I Wanna Know videoArctic Monkeys BlinkInkDo I Wanna Know David WilsonAnimated Arctic Monkeys videoBlinkInk Arctic MonkeysDavd Wilson Do I Wanna KnowCool video for Arctic Monkeys’ newest single. The style and colours remind me of the scene from Dumbo, when he’s drunk and hallucinating! This synaesthetic animation is by David Wilson, who was behind Tame Impala’s brain-melting ‘Mind Mischief‘ video. He also directed the gloriously technicolour IKEA advert, which I posted a while back.

I like the song, too. Looking forward to hearing the rest of the new album – ‘AM’ – which is out on September 9th.

Confused.com Gets A Rebrand

ImageWell, this feels like it’s long overdue. Every time I saw one of Confused.com’s frequent TV ads, I couldn’t help but think to myself, “Why are a company with such a huge marketing budget still using a badly-drawn, goggle-eyed, chronic alopecia sufferer as their mascot?”
Anyway, confused Cara (yes, they actually bothered naming her) has now been retired and they’ve replaced her with a cuddly robot. I guess he is kind of like Wall-E for travel insurance, or something. His name is BRIAN and he was created by Publicis. This is Brian, gazing adoringly at some engineers:Brian The RobotYeah, he is really sweet, actually…robots are kind of adorable when they want to be. But can he rival Zingy, the darling of TV’s current crop of mascots? Confused.com seem to hope so – as BRIAN has his own website and they’re trying  to make #BRIANTheRobot happen on Twitter.