Category Archives: PR

Interactive Magazine Ad For Motorola

ImageMotorola have run a print ad in the current issue of Wired with the ability to change colour. The reader is able to change the colour of the phone on the advert, with the intention being to highlight the colour customisation feature on the new Moto X smartphone. When I first read about the advert, which was created by Digitas, I wanted to buy a copy of the magazine when it came out so that I could try it out for myself. Unfortunately, only 150,000 Wired readers will get to see the advert, and these copies of the magazine are only being distributed in Chicago and New York. Rude. So, unless you’re one of the smug Chicagoans or New Yorkers who actually got their hands on a proper copy, you will have to watch the video below to see how it works.

Maybe it’s best that I didn’t get a copy of the magazine. I would have wanted to see how it was made, and I would have probably ended up ruining all the fun by doing this to it…Interactive Magazine Advert

Project A15 Video Mapping

Projection Mapping RotterdamThis image might look like it’s a CGI mockup or a scene from Bladerunner, but it’s actually a video still of projection mapping in Rotterdam. Below is a photograph of the OMA-designed skyscraper that the visuals were projected onto.De Rotterdam OMA Building by Raban HaaijkDe Rotterdam building, as seen from Erasmus Bridge. Photograph by Raban Haaijk.

Project A15 – the idea that this event was promoting – is an initiative that seeks to make the busy highway running from Rotterdam to Nijmegen into the most sustainable highway in the world. The projection itself can be seen in the video below, and bear in mind that the height of the De Rotterdam building is 150 metres. That’s taller than London’s Centrepoint, which stands at 117 metres!

Neon Dreams

Mount St Window/Louboutin/London/Jan 2011Set up in 2009 by Xavier Sheriff & Gemma Ruse, StudioXAG is a creative studio specialising in art direction & display design for retail. Some notable examples of their work includes the Louboutin red sole Christmas tree, and a Diesel U:Music installation, which saw a whole branch of Diesel transformed to look like a huge boombox! No matter what the season or occasion, this duo always seem to be able to work in a splash of bright fluoro colours or neon lights. I’ve picked out some of my favourite projects below…OLYMPUS DIGITAL CAMERAChristian Louboutin window, ParisFluorescent TopshopTopman Studio XAGTopshop / TopmanDiesel Loverdose Studio XAGDiesel LoverdoseCharlotte Tilbury Studio XAGCharlotte Tilbury pop up at Selfridges, London.

Absolut Originality

ImageFollowing the hugely successful ABSOLUT Unique campaign, ABSOLUT vodka have once again rethought their bottle design so that 4 million limited edition bottles can be produced. While their previous production method seemed to embrace a chaotic ‘more is more’ ethos to bottle design, the new ABSOLUT bottles have a single streak of cobalt running through the glass, which is uncontrolled and therefore different each time. The manufacturing process is detailed in the ‘behind the scenes’ video below.

These new bottles, with clear glass and an abstract, minimalistic design also seem to reflect the recent rebrand of ABSOLUT’s range of flavoured vodkas, which was done by The Brand Union. Take a look at the transformation below, if you haven’t already seen the new designs.

ImagePrior to the rebrand, the bottles were made of frosted glass with subtle colour gradients or accents to represent each flavour.

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The new designs boast a striking motif on a clear glass bottle…ImageIt looks as though the design process for ABSOLUT Raspberri was a lot of fun!

Miley Virus – At It Again

ImageMiley Cyrus’ latest attempt at relevancy sees her team up with pervy hasbeen, Terry “Uncle Terry” Richardson. The attention-seeking irritant stars in the video for her new song ‘Wrecking Ball’ which, predictably, also features a wrecking ball. We know that Miley Cyrus isn’t afraid to fetishise pretty much anything, and when she touched herself with a huge rubber hand at The VMAs, it bordered on surreal. So maybe it’s not actually that strange that she is still being a bit bothersome towards inanimate objects – this time Cyrus appears to be sexually harassing a building site.

First, she gets off with a sledgehammer…Miley Cyrus Kissing Sledgehammer Miley Cyrus Terry Richardson Miley Cyrus Tongue Miley Cyrus NailsAfter that, Miley strips down to her dusty boots and straddles the wrecking ball like some kind of sex swing.MIley Cryus Wrecking Ball New Miley Cyrus VideoI reckon that the shots of her dry humping a cement mixer and groping a forklift truck must have been cut from the final edit. Fortunately, they left in the bit where Miley slaps herself in the face – think that’s her trying to come across as a bit mental and ‘complex’, kind of like what Kate Nash is always trying to do.

Arctic Monkeys – Do I Wanna Know?

Do I Wanna Know videoArctic Monkeys BlinkInkDo I Wanna Know David WilsonAnimated Arctic Monkeys videoBlinkInk Arctic MonkeysDavd Wilson Do I Wanna KnowCool video for Arctic Monkeys’ newest single. The style and colours remind me of the scene from Dumbo, when he’s drunk and hallucinating! This synaesthetic animation is by David Wilson, who was behind Tame Impala’s brain-melting ‘Mind Mischief‘ video. He also directed the gloriously technicolour IKEA advert, which I posted a while back.

I like the song, too. Looking forward to hearing the rest of the new album – ‘AM’ – which is out on September 9th.

The Black Angels Tour Posters

Back Angels VancouverMatt Cliff Black AngelsBlack Angels Matt CliffBlack Angels HoustonBlack Angels TexasBlack Angels TucsonBlack Angels PortlandBlack Angels CaliforniaBlack Angels San FranciscoBlack Angels DallasGorgeous gig posters for The Black Angels – so many different variations for each location on the American tour. These are all by Matt Cliff, who got in touch with me after I originally posted about how much I liked the branding for the new album and The Black Angels’ Facebook cover.