Tag Archives: brand

Write It In Your Own Voice

Posted on May 14, 2013 | Leave a comment

Brilliant series of adverts from Uniball which highlight the merits of sending a handwritten letter and cleverly illustrate what misused fonts say about your message. An advertising campaign which is all about communication and implicit meaning – so meta! My favourite one is ‘Pappy Is Dead‘, which makes fun of Comic Sans (the underdog of all fonts) and there is also quite a camp skit deriding the Broadway font, too. The ‘Bust You Out’ version is probably the most effective, because obviously slang sounds so ridiculous when it’s read out in the Queen’s English! It reminds me of the time when James Blunt had to read out some Sean Paul lyrics on Never Mind The Buzzcocks.

Great work from TBWA South Africa.

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Posted in Advertising, Comedy, Design, Lifestyle, Writing

Tagged comedy, video, style, creativity, design, media, brand, internet, entertainment, writing, funny, advertising agency, advert, music video, writer, slang, South Africa, language, communication, Youtube, 2013, blogging, typography, stationery, font, TBWA, silly humour, Leonie, Broadway, messages, TBWA South Africa, Uniball, letter writing, meaning, tone, voice, Swapped At Birth, Pappy's Dead, Bust You Out, pen, Write It In Your Own Voice, Comic Sans, Edwardian Script, accent, verbal communication, written communication, handwritten letter, advertising campaign

Lego Technic

Posted on May 7, 2013 | Leave a comment

Really nice adverts for Lego Technic by J and L. I automatically assumed that they were done by Todd McLellan when I first saw them, but no, they just look quite similar. Well, really similar, actually…Still don’t see it? How about now?I guess that imitation is the highest form of flattery…

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Posted in Advertising, Art, Brands, Design, Lifestyle, Photography, Technology, Writing

Tagged 2013, advertising, advertising to children, arrangement, blogging, brand, children's toys, comparison, components, composition, creative, creativity, deconstruction, design, destruction, disassembly, dismantled things, fun, gadgets, graphic design, hardware, household appliances, ideas, inspiration, J and L, LEGO, Leonie Cumiskey, opinion, organisation, photography, rearrange, similarities, technology, things organised neatly, Todd McLellan, toys, trends

Carnovsky X Missoni

Posted on May 6, 2013 | Leave a comment

Woahh! For Milan Design Week, Carnovsky worked with Missoni on this amazing installation, inspired by the brand’s signature zigzag pattern.

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Posted in Art, Brands, Design, Events, Fashion, PR, Technology

Tagged 2013, art and fashion, brand, brand partnerships, Carnovsky, cool, creative, creativity, design, events, fashion, fun, geometric patterns, graphic, ideas, installation, light, Milan, Milan Design Week, Missoni, neon, pattern, PR, psychedelic, zigzag

Peugeot 208: Wacky Races

Posted on May 3, 2013 | Leave a comment

Wacky Races IRL! Watch this cool advert for the Peugeot 208, which shows the car competing in a live action version of the Hanna-Barbera ’60s classic, Wacky Races. Made by Y&R São Paulo and Partizan, the fun 90 second spot showcases all of the Peugeot 208′s features in the context of a slapstick comedy race against the show’s classic characters.

Aww, poor Muttley!

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Posted in Advertising, Brands, Comedy, Culture, Design, Film, Technology, Writing

Tagged 2013, advert, advertising, automobile, automotive, blogging, brand, Brazil, car, car advert, cars, cartoons, cartoons in real life, cool, creativity, Dick Dastardly, fun, Hanna-Barbera, Leonie Cumiskey, live action remake, media, Muttley, nostalgia, Partizan, Penelope Pitstop, Peter Perfect, peugeot 208, production, slapstick comedy, South America, The Ant Hill Mob, The Gruesome Twosome, The Red Max, TV ad, video, Vimeo, Wacky Races, writing, Y&R

The Bilinda Butchers – Careless Teens

Posted on May 1, 2013 | Leave a comment

Aww. This video for ‘Careless Teens’ by The Bilinda Butchers is really priddy and makes me yearn for a lazy sunny day where I can just do whatever I feel like. I discovered this band a couple of months ago when I first heard ‘The Lovers’ Suicide’, which also made me think of the weather. It was March and still snowing a lot in London, so it felt strangely appropriate to be listening to the lines: “Like a flower can’t bloom in the snow / We can’t hide, we can’t grow!”

Don’t you think that this video is almost like a lookbook for some kind of hipster fashion brand, like Wildfox or Cheap Monday, or something? When I saw it, I felt that it evoked a real girly ‘Tumblr’ aesthetic. Hopefully the maker of the video, Vanesa Capitaine, won’t be offended by that description – she does seem to use Tumblr a fair bit!

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Posted in Beauty, Brands, Fashion, Film, Lifestyle, Music, Photography, Social Media, Writing

Tagged 2013, aesthetic, beauty, blogging, brand, Careless Teens, clothing, creativity, cute, dream pop, dreamy, fashion, feminine, film, fun, girly, indie, internet, lazy days, Leonie Cumiskey, London, lookbook, lyrics, media, music, music video, My Bloody Valentine, new music, photography, psychedelic, rainbow, seasons, shoegaze, social media, songs, style, summer sound, teenage girl, The Bilinda Butchers, Tumblr, USA, Vanesa Capitaine, video, Wildfox Couture, winter, writing, Youtube

Dita Von Teese Models First 3D Printed Dress

Posted on March 5, 2013 | Leave a comment

This elaborate, lattice design dress is a collaboration between stage costumier Michael Schmidt and the innovative Francis Bitonti Studio, based in Brooklyn, New York. Michael Schmidt has created stage outfits for some of the most outlandish and exciting performers – from Iggy Pop, Debbie Harry, Courtney Love and Grace Jones to Rihanna, Lady Gaga, Katy Perry and – obviously – Dita Von Teese. Schmidt’s design for the gown is based on the Fibonacci sequence and was 3D modelled by Francis Bitonti, before finally being 3D printed in Nylon by Shapeways. Once the 17 separate pieces of the garment were completed, they were dyed black, lacquered and embellished with over 13,000 Swarovski crystals.Dita also wore the dress at the unveiling at New York’s Ace Hotel last night.Although the cartoon-like burlesque star said that the dress was quite comfortable and ‘super light’, I’m not entirely convinced. Undoubtedly, the dress looks pretty cool, but it seems like it didn’t take her long to change out of the gown into a more practical Roland Mouret shift dress.

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Posted in Design, Events, Fashion, PR, Technology, Writing

Tagged 2013, 3D model, 3D printing, Ace Hotel New York, blog, blogger, brand, burlesque, celebrities, clothing, comfort, cool, Courtney Love, creative collaboration, Debbie Harry, design, digital, Dita Von Teese, dress, event, fashion, Fibonacci sequence, Francis Bitonti, Francis Bitonti Studio, futuristic, garments, Golden Ratio, Grace Jones, Iggy Pop, innovation, Katy Perry, lacquer dress, Lady Gaga, Leonie Cumiskey, Michael Schmidt, new technologies, Nylon, party, plastic, practicality, production, Rihanna, Roland Mouret, Shapeways, shift dress, showcase, stage costumier, stage outfit, style, Swarovski crystals, technology, the future of fashion, USA, writing

Tesco’s Month of Doom

Posted on February 24, 2013 | Leave a comment

It’s been a rough old month for Tesco, what with the horsemeat scandal. Although the contamination affected many supermarkets, Tesco has taken most of the flack for it. However, that’s not even the only problem they’ve had to deal with. Check out this slew of negative headlines from February alone!

Ouch. When I read the ‘Builder’s bum’ story, I couldn’t help but think that it was a truly tenuous attempt by The Mansfield and Ashfield Chad to stick the knife in! So what have Tesco done to try and combat this backlash? What could possibly help to restore the public’s faith in the company after this tidal wave of bad publicity?
Ahh, yes, honouring everyone’s least favourite Spice Girl with a ‘Mum of the Year’ award should do the trick!

I think that their PR director must have spent most of February crying themselves to sleep, before restlessly dreaming about waking up in the morning to this…

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Posted in Brands, Business, Comedy, PR, Writing

Tagged 2013, award, bad journalism, bad PR, bad press, brand, comedy, crisis communications, dead bird, film still, funny, headlines, heroin, horse, horsemeat scandal, internet, journalism, Leonie Cumiskey, local news, meat, media, media relations, Melanie C, Mum of the Year, news, opinion, PR, public relations, Sporty Spice, syringe, Tesco, writer, writing

Hot Toddy Sorbet

Posted on February 18, 2013 | Leave a comment

I’m not feeling very well and I could really do with some of this right now! It’s made by an American ice cream and sorbet brand, called Jeni’s, and has got all the ingredients of a hot toddy but in a throat-numbing sorbet – mmm! The recipe contains cayenne pepper, ginger, Maker’s Mark bourbon, honey, orange and lemon juices.

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Posted in Brands, Lifestyle, Writing

Tagged 2013, alcoholic sorbet, blog, blogging, bourbon, brand, branding, cayenne pepper, cold and flu, comfort food, food, frozen food, hot toddy, idea, ill, Jeni's, Leonie Cumiskey, Maker's Mark bourbon, orange and lemon, person, product, refreshing, sorbet, tasty, USA

Digital & Media Predictions 2013

Posted on December 17, 2012 | Leave a comment

Research agency, Millward Brown, have released their end of year report on digital and media predictions for the coming year. It’s quite a lengthy read, but I have selected the key learnings from the report to make for some lighter reading.

See my summary here, on the Absorb Digital blog.
Read or download the full report here – Digital & Media Predictions 2013.

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Posted in Advertising, Business, Design, PR, Social Media, Technology, Writing

Tagged 2012, 2013, Absorb Digital, ad placements, advertising, analysis, blogger, blogging, brand, branding, business, communications, corporate blog, devices, digital, digital marketing, insight, internet, Leonie Cumiskey, marketing, media, media buying, media planning, Millward Brown, mobile phones, moving image, online, online marketing, predictions, research, smart communication, social media, tablet, technology, traditional media, TV, writing

Snapple Rebrand Concept

Posted on September 18, 2012 | Leave a comment

This rebranding concept for Snapple is really effective, and puts the brand’s current packaging and identity to shame. I’ve never actually tried Snapple before, because it looks as though it would taste cheap and sugary, and I’ve always found the words ‘juice drink’ quite offputting. If I’m looking for a cold drink, I usually select something deliciously unhealthy (oh hey there, sugary carbonated can of Coke!) or something purer – like water, juice or Purdey’s.
Unknown to me until I did some research into Snapple’s marketing, the drink is supposed to appeal to the same sort of people who would buy Vitamin Water or Purdey’s – i.e. health-conscious people looking for a tasty alternative to water. In this respect, Mai K. Nguyen‘s new design is particularly effective. The new Snapple identity is really cute and wholesome, and it looks as though this drink belongs in the same league as a brand like Belvoir or Bottlegreen. I could totally imagine neurotic yummy mummies buying Snapple for their children if it had this new design!

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Posted in Writing, Social Media, Design, Brands, Advertising, Business, Lifestyle

Tagged children, marketing, FMCGs, creativity, Coca-Cola, branding, packaging, brand, creative, graphic design, concept, FMCG, organic, soft drinks, sugar craving, water, healthy living, parents, brand identity, target market, brand management, bottle design, packaging design, product design, Behance, Snapple, yummy mummy, wholesome, nutritious, juice, rebrand, Purdey's, Glaceau Vitamin Water, Belvoir, Cadbury-Schweppes, manufacturing, Britvic

Tag Archives: brand

Lego Technic

Carnovsky X Missoni

Dita Von Teese Models First 3D Printed Dress

Tesco’s Month of Doom

Hot Toddy Sorbet

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