Tag Archives: branding

Brewed In Hell

Bitches Brew Beer PackagingI’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.

Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.Bitches Brew BeerBlack Cat Bottle TopBitches Brew BrandingThe design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…

Pop-Up City: The Book

Pop Up City BookThe guys behind Pop-Up City are bringing out a book! Well, they are trying to. They need a little bit more financial backing first, so I’m trying to do my bit to help them get it. Pop-Up City kindly gave me a book back in 2012…unfortunately it wasn’t my very own book – it was a copy of Indie Brands by Anneloes van Gaalen – but it still made me happy because I had won their competition, and got something lovely for free. So yeah, spread the love and all that, you get a discount if you pre-order!

Sofia Branding & Identity By Anagrama

ImageAnagrama, a Mexican brand development agency, designed this exquisite identity and marketing collateral for Sofia – a towering block of luxury apartments in San Pedro. The huge skyscraper was designed by Pelli Clarke Pelli architects for One Development Group.Sofia Branded Stationery SetBranded Property StationeryBranded stationery and promotional items – I really like the colour palette that they’ve chosen: cream, coral and navy blue, with gold leaf accents.Luxury Apartment BrochureSofia Property BrochureExamples of spreads which were inside the hardback brochure, with classic gilt page edges. This is just some of the work that Anagrama did for Pelli Clarke Pelli, and you can see the project in its entirety on their website.

Neon Dreams

Mount St Window/Louboutin/London/Jan 2011Set up in 2009 by Xavier Sheriff & Gemma Ruse, StudioXAG is a creative studio specialising in art direction & display design for retail. Some notable examples of their work includes the Louboutin red sole Christmas tree, and a Diesel U:Music installation, which saw a whole branch of Diesel transformed to look like a huge boombox! No matter what the season or occasion, this duo always seem to be able to work in a splash of bright fluoro colours or neon lights. I’ve picked out some of my favourite projects below…OLYMPUS DIGITAL CAMERAChristian Louboutin window, ParisFluorescent TopshopTopman Studio XAGTopshop / TopmanDiesel Loverdose Studio XAGDiesel LoverdoseCharlotte Tilbury Studio XAGCharlotte Tilbury pop up at Selfridges, London.

Absolut Originality

ImageFollowing the hugely successful ABSOLUT Unique campaign, ABSOLUT vodka have once again rethought their bottle design so that 4 million limited edition bottles can be produced. While their previous production method seemed to embrace a chaotic ‘more is more’ ethos to bottle design, the new ABSOLUT bottles have a single streak of cobalt running through the glass, which is uncontrolled and therefore different each time. The manufacturing process is detailed in the ‘behind the scenes’ video below.

These new bottles, with clear glass and an abstract, minimalistic design also seem to reflect the recent rebrand of ABSOLUT’s range of flavoured vodkas, which was done by The Brand Union. Take a look at the transformation below, if you haven’t already seen the new designs.

ImagePrior to the rebrand, the bottles were made of frosted glass with subtle colour gradients or accents to represent each flavour.

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The new designs boast a striking motif on a clear glass bottle…ImageIt looks as though the design process for ABSOLUT Raspberri was a lot of fun!

Tasty.

I’ve just discovered this agency called Praline, and they’ve done some beautiful stuff, mainly in publishing. Check out some of my favourite publications below. Praline Richard RogersRichard Rogers PralineRichard Rogers + Architects: From The House To The City by Fiell Publishing

Information Graphics PralineTaschen PralineInformation Graphics by Taschen

Praline Polpo BookPolpo Book PralinePOLPO: A Venetian Cookbook (Of Sorts) by Bloomsbury Publishing

Admittedly, when I was Googling “praline”, I wasn’t looking for a design agency…I was obviously looking for some indulgent recipes. Then I got distracted by Praline’s amazing body of work and soon found that my cravings for sweet things had vanished. Weird. Maybe that’s going to be the next big dieting fad – the design diet? Although if that worked, surely I’d be skinny as a rake by now!

Mmm, Mezcal!

Mezcal SietesMezcal has been fashionable for quite some time now, with London locations like Bodega Negra, Wahaca and Mezcal Cantina selling this smokey, curious South American since they first opened. I ordered a mezcal mule at Crazy Homies in Notting Hill, without knowing much about mezcal, but it was delicious. Its rise in popularity sounds almost similar to cider in the UK, which used to be a drink reserved for 15-year-old scallies and country bumpkins. Mexicans once considered mezcal to be a scummy kind of drink, too – strictly for country folk and the poor. In recent years, however, it has become one of the coolest and most popular alcoholic drinks in Mexico, with more than 150 different brands now on the market. The multitude of mezcal varieties mean that there are a lot of artisanal brands, each with its own packaging and identity. Here are some of my favourite designs…Mezcal BrujaBruja Mezcal
El Buho MezcalEl Buho Mezcal
Mezcal Emmascarado
Mezcal EmmascaradoLa Botica MezcalLa BoticaMezcal Mononegra by Sociedad 6Mezcal Manonegra