This image might look like it’s a CGI mockup or a scene from Bladerunner, but it’s actually a video still of projection mapping in Rotterdam. Below is a photograph of the OMA-designed skyscraper that the visuals were projected onto.De Rotterdam building, as seen from Erasmus Bridge. Photograph by Raban Haaijk.
Project A15 – the idea that this event was promoting – is an initiative that seeks to make the busy highway running from Rotterdam to Nijmegen into the most sustainable highway in the world. The projection itself can be seen in the video below, and bear in mind that the height of the De Rotterdam building is 150 metres. That’s taller than London’s Centrepoint, which stands at 117 metres!
Posted in Culture, Film, Photography, PR, Technology, Writing
Tagged 2013, A15 Project, advertising, animation, architecture, biggest projection in Europe, blog, blogger, blogging, buildings, built environment, Centrepoint, city, communications, cool, creative, De Rotterdam, De Rotterdam building, digital, Erasmus Bridge, event, film, highway, idea, infrastructure, Leonie Cumiskey, OMA, OMA architects, photography, projection, projection mapping, promotion, roads, Rotterdam, skyscrapers, stunt, sustainability, sustainable cities, sustainable future, technology, The Netherlands, transport links, video, video mapping, writing, Youtube
The guys behind Pop-Up City are bringing out a book! Well, they are trying to. They need a little bit more financial backing first, so I’m trying to do my bit to help them get it. Pop-Up City kindly gave me a book back in 2012…unfortunately it wasn’t my very own book – it was a copy of Indie Brands by Anneloes van Gaalen – but it still made me happy because I had won their competition, and got something lovely for free. So yeah, spread the love and all that, you get a discount if you pre-order!
Posted in Culture, Design, Photography, Technology, Writing
Tagged 2013, Amsterdam, Anneloes van Gaalen, architecture, blog, blogs, book, brand, branding, built environment, cities, collaboration, cool, creative, creativity, design, digital, fundraising, geography, graphic design, green futures, ideas, Indie Brands, innovation, Kickstarter, Leonie Cumiskey, Pop Up City, publishing, technology, urban studies, urbanism, website
Posted in Advertising, Art, Beauty, Brands, Design, Fashion, PR
Tagged 2013, advertising, art, art direction, beauty brand, blogging, brand, branding, Charlotte Tilbury makeup, Charlotte Tilbury pop up, Christian Louboutin, cool, creative, creativity, cute, design, diesel, Diesel Loverdose, digital, display design, fashion, Gemma Ruse, graphic design, Leonie Cumiskey, London, marketing, Paris, promotion, retail, retail design, retail window, Selfridges, Selfridges makeup, Selfridges window display, set design, shoe brand, shoes, StudioXAG, Topman, Topshop, visual merchandising, window design, window display, writing, Xavier Sheriff
Do you like weird facts and knowing what time it is? Great! You should go to Factoclock – you learn something new every minute.
Posted in Culture, Design, Technology
Tagged album covers, blogging, cats, communication, cool, creative, digital, entertainment, fun, funny, Gene Simmons, internet, Kiss, kittens, language, Leonie Cumiskey, meaning, music, puss, rock 'n' roll, Swedish, technology, website, weird facts
Another microsite from Coca-Cola – not as fun as Happiness Islands, but thankfully not as patronising as the Work It Out site either. This time, Coca-Cola have decided to create a game called, umm…Cat Or Not. Basically, everyone on the internet loves cats, so it strikes me as a bit of a lukewarm crowd pleaser. The game is harder than you’d think, although ultimately it’s fairly pointless. It never seems to end, nor is there any logical conclusion to it.
Come on, Coke, cut the bullshit. When are you going to just roll out more of those free money ATMs? We all know you can afford it!
Posted in Advertising, Brands, Comedy, Design, Lifestyle, Technology, Writing
Tagged advertising, bland, brand awareness, brand messaging, branded content, branding, cat game, Cat Or Not, cats, cats on the internet, Coca-Cola, Coke, digital, digital marketing, FMCG, free money, free money ATM, internet, Leonie Cumiskey, meme, microsite, money, online, online game, procrastination, site design, soft drinks, Spain, website