Tag Archives: feminism

Brewed In Hell

Bitches Brew Beer PackagingI’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.

Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.Bitches Brew BeerBlack Cat Bottle TopBitches Brew BrandingThe design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…

Style Over Substance

Falling womanImageStyle or substance? Audi and BBH believe you can have both in their new TV ad…

Unless you’re a woman! Hahaha, let’s all sneer at the silly vain tart who’s fallen down in the rain! She can’t have style and substance – she chose style, the moron.

Women Of The Future…

Image“Women of the future will make the Moon a cleaner place to live.”

Damn straight we will! Radical sixties feminism, yeah! Future women – fellow pioneers of space travel, improving another planet through green energy and innovation. Exciting!

Hang on a second. I just re-read it. You mean that women are just expected to clean stuff on the Moon, like we’re expected to on Earth? Oh, shit…

“Touch Both Sides For Added Enjoyment”

ImageUrgh. Horrible advert for the PS Vita by TBWA France.

I’m not normally that fazed by the petty sexism that permeates the media and advertising. ‘Sex sells’, I get it…whatever. And while obviously women’s rights are still a more contentious issue today than men’s rights, I do appreciate that in the Western world men come under a fair amount of sneering, scrutiny and gawking from women, too.

Still, this advert by TBWA France really got under my skin. It’s not just the sentiment, it’s that it’s a pretty shitty piece of creative work anyway. “Touch both sides for added enjoyment”, it enthuses, underneath a picture of a woman with four huge tits, a tiny waist and no face. NICE! Great way of saying that women and their breasts are just there just to be touched for the enjoyment of others. Maybe Sony’s console is, but was there really any need to draw a parallel between a mutant woman’s body and an inanimate, electronic play thing?
“Ahh,” you might say, “but the thing is, they are trying to appeal to a core demographic here!” And what demographic is that, then? Predominantly teenage boys and young men – exactly the kind of ‘demographic’ who might benefit from being taught that women aren’t just there to be leered at and groped.
More astonishing still, is that the art director on this ad was actually a woman. This feels like a really cynical and patronising attempt to appeal to men. If women are going to perpetuate these types of images in the media and pander to what they – perhaps misguidedly – believe that men want, then how will these sinister messages come to an end? For men to treat women with respect, then surely we need to give them credit for being intelligent as well.

Shame on you, TBWA France. I thought that French men were progressive types who loved romance, and French women were feisty and cool? You Frenchies should know better! You’ve totally ruined Amélie for me, and Simone de Beauvoir must be turning in her grave…

Fantasy Man Generator

Fantasy Man GeneratorSmile Makers, the manufacturers of cutesy sex toys named after traditionally desirable male stereotypes (‘The Millionaire’, ‘The Fireman’, you get the idea…) have created this microsite which allows you to create a ‘fantasy man’ and put him in a ‘fantasy setting’ and then, um…email him to your friends? The whole exercise feels a little pointless, but I suppose it’s just a bit of promotional fun.Bateman FantasyI ended up half-heartedly making this, so I suppose it means that I’m subconsciously attracted to Patrick Bateman types, which is kind of soul crushing. Actually…doesn’t this guy remind you of Scott Disick? Oh dear.
I guess, it could be worse, when this is an option…CreepyYep, that’s right, it’s the sweaty anorak-wearing weirdo who’s often in your local Spar. Except he’s now wearing animal print underpants and he’s ready for action on, presumably, an 8-year-old girl’s bed. What the fuck?

Avoid A Same Dress Disaster

Harvey Nichols Same DressThis time last year, Harvey Nichols helpfully showed us poor, clueless girlies how to avoid looking like a slaggy trainwreck – basically if you do the ‘walk of shame’ in a designer outfit, then somehow it’s not shameful at all, and you won’t look like the fat slutbag pictured below. Look, see how that passing woman in the sensible black coat gives her a look of pure scorn – and so she should!Harvey Nichols Walk of ShameNow, Harvey Nichols have returned for the party season with some pointers on how to avoid the awkward ‘same dress scenario’ – simply buy a dress that no one else at the party can afford, duh!

Urgh.

NO. No, she is not. Now please, just go away, you infuriatingly feckless specimen!