I’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.
Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.The design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…
Posted in Advertising, Brands, Business, Design, Lifestyle, Writing
Tagged 2013, alcohol, alcohol branding, ale, beer, beer branding, beer for women, Bitches' Brew, black and white packaging, brand story, branding, California, Camden Brewery, Camden Hells Lager, Chick Beer, cool, design, design studio, drink choices, feminism, fun, gothic beer, graphic design, lager, Leonie Cumiskey, liquor, low calorie beer, marketing, marketing to women, occult design, opinion, packaging design, patronising, porter, Redhook Longhammer, Salem brewery, spirits, stationery, typography, Wedge & Lever, Wiccan influence, witchcraft, witches, writer, writing
Style or substance? Audi and BBH believe you can have both in their new TV ad…
Unless you’re a woman! Hahaha, let’s all sneer at the silly vain tart who’s fallen down in the rain! She can’t have style and substance – she chose style, the moron.
Posted in Advertising, Brands, Comedy, Culture, Design, Fashion, Film, Politics, Technology, Writing
Tagged 2013, advertising agency, Audi, automobile, automotive, bad adverts, BBH, blogging, car advert, cars, derogatory, feminism, Leonie Cumiskey, mean, misogyny, missing the point, negative portrayal of women, opinion, sneering, style, substance, TV, TV ad, TV advertising, TV spot, UK, women
“Women of the future will make the Moon a cleaner place to live.”
Damn straight we will! Radical sixties feminism, yeah! Future women – fellow pioneers of space travel, improving another planet through green energy and innovation. Exciting!
Hang on a second. I just re-read it. You mean that women are just expected to clean stuff on the Moon, like we’re expected to on Earth? Oh, shit…
Posted in Advertising, Brands, Comedy, Culture, Lifestyle, Politics, Technology, Writing
Tagged 1968, advertising, aliens, blogging, cleaning products, comedy, feminism, FMCGs, funny, futuristic, futuristic prejudice, housewife, housework, Leonie Cumiskey, Lestoil, retro, sci-fi, science, sexism, space age, space exploration, space travel, technology, vintage advertising
Smile Makers, the manufacturers of cutesy sex toys named after traditionally desirable male stereotypes (‘The Millionaire’, ‘The Fireman’, you get the idea…) have created this microsite which allows you to create a ‘fantasy man’ and put him in a ‘fantasy setting’ and then, um…email him to your friends? The whole exercise feels a little pointless, but I suppose it’s just a bit of promotional fun.I ended up half-heartedly making this, so I suppose it means that I’m subconsciously attracted to Patrick Bateman types, which is kind of soul crushing. Actually…doesn’t this guy remind you of Scott Disick? Oh dear.
I guess, it could be worse, when this is an option…Yep, that’s right, it’s the sweaty anorak-wearing weirdo who’s often in your local Spar. Except he’s now wearing animal print underpants and he’s ready for action on, presumably, an 8-year-old girl’s bed. What the fuck?
Posted in Advertising, Brands, Comedy, Design, PR, Technology, Writing
Tagged blog, blogging, creepy, dating, digital, Fantasy Man Generator, feminism, funny, gender stereotypes, gross, Harold Bishop, lame, Leonie Cumiskey, marketing to women, marketing tool, opinion, paedo, Patrick Bateman, patronising, personal, promotion, relationships, Scott Disick, sex, sex toys, sexuality, shallow, strange, tech, website, website design, weird, what the fuck, what women want, writing
NO. No, she is not. Now please, just go away, you infuriatingly feckless specimen!
Posted in Comedy, Culture, Lifestyle, Writing
Tagged book, boyfriend, Bridget Jones, career, cultural relevance, feminism, Helen Fielding, heroine, idiot, love, money, PSFK, relationship, relevant, sex
Sorry, did I say ‘mug’? I meant ‘mum’, obviously!ASDA have rolled out their Christmas advert by Saatchi & Saatchi which, like a lot of Christmas adverts, is kind of sickening. Not just because it shows the oh-so-perfect family Christmas – which most of us know is about as real as Santa Claus – but because it portrays the ubiquitous downtrodden mother character.
Fair enough, it probably is true that in most families, mum is responsible for a lot of the Christmas preparations. But did this advert have to evoke such a pathetic self-sacrificial figure? Everything about it seems to suggest that this woman should run around after her family and get no thanks at all. She even serves her husband Christmas dinner, before making do with the worst seat at the dinner table. Her female friend is the only one to help her clear up, and when she finally sits down to relax with a glass of wine, we don’t see her receiving any presents or praise. Oh no. Her feckless husband simply asks her, “What’s for tea, love?”
The advert would be much more entertaining (and realistic) if at this point, she had chucked her wine all over the useless idiot, before screaming, “LEFTOVERS, YOU MORON!”
At least it would stop everyone else from feeling that their own Christmases were a little inadequate. I mean, who the hell is that perfect and patient and drippy? I think that ASDA’s ‘mum’ could do with buying herself a spine in the January sales!
Posted in Advertising, Brands, Comedy, Culture, Events, Lifestyle, Writing
Tagged 2012, advert, advertising, ASDA, awful, bad adverts, blogger, blogging, Christmas, Christmas advert, comedy, domestic life, eww, family, feminism, festive, funny, lame, Leonie Cumiskey, mum, nuclear family, old fashioned, opinion, pathetic, rant, Saatchi & Saatchi, Santa Claus, sexist, TV advert, TV advertising, unrealistic, winter, writing, Youtube
The new Agent Provocateur ad is fucking awful. So off-brand and totally patronising. Spare me this pseudo-feminist bullshit!
AP is supposed to be an aspirational, luxury brand, so why do they have the clip’s protagonist waiting for the bus in some humdrum part of town? It’s definitely a shift from their previous promotional output…and I hate it! Bring back Rosie Huntington-Whitely punishing her workaholic boyfriend with a torturously teasing striptease, please?
See? Much better. We don’t want to think about the drab problems of everyday life, Agent Provocateur, we want #whitegirlproblems. You’re advertising lingerie, not running shoes.
Posted in Advertising, Beauty, Brands, Fashion, Lifestyle, PR, Writing
Tagged advertising, Agent Provocateur, aspirational, bad ads, branding, comedy, crime, fashion, feminism, grit, lingerie, luxury goods, models, real life, Rosie Huntington-Whiteley, striptease, Youtube