I’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.
Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.The design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…
Posted in Advertising, Brands, Business, Design, Lifestyle, Writing
Tagged 2013, alcohol, alcohol branding, ale, beer, beer branding, beer for women, Bitches' Brew, black and white packaging, brand story, branding, California, Camden Brewery, Camden Hells Lager, Chick Beer, cool, design, design studio, drink choices, feminism, fun, gothic beer, graphic design, lager, Leonie Cumiskey, liquor, low calorie beer, marketing, marketing to women, occult design, opinion, packaging design, patronising, porter, Redhook Longhammer, Salem brewery, spirits, stationery, typography, Wedge & Lever, Wiccan influence, witchcraft, witches, writer, writing
Posted in Art, Beauty, Design, Fashion, Technology
Tagged 2013, Beata Szczecinska, blogging, city, City Abyss, collage, Computer Arts Magazine, cool, creative, design, digital, digital illustration, dystopian, ELLE Decoration, fashion, fashion and architecture, fashion illustration, futuristic, graphic design, illustration, industrial, Leonie Cumiskey, magazine, models, Muse Magazine, Polish illustrator, portfolio, surreal, urban landscape
The guys behind Pop-Up City are bringing out a book! Well, they are trying to. They need a little bit more financial backing first, so I’m trying to do my bit to help them get it. Pop-Up City kindly gave me a book back in 2012…unfortunately it wasn’t my very own book – it was a copy of Indie Brands by Anneloes van Gaalen – but it still made me happy because I had won their competition, and got something lovely for free. So yeah, spread the love and all that, you get a discount if you pre-order!
Posted in Culture, Design, Photography, Technology, Writing
Tagged 2013, Amsterdam, Anneloes van Gaalen, architecture, blog, blogs, book, brand, branding, built environment, cities, collaboration, cool, creative, creativity, design, digital, fundraising, geography, graphic design, green futures, ideas, Indie Brands, innovation, Kickstarter, Leonie Cumiskey, Pop Up City, publishing, technology, urban studies, urbanism, website
Posted in Advertising, Brands, Design, Lifestyle, Writing
Tagged 2013, Anagrama, architecture, blogging, brand development, brand development agency, branding, branding agency, brochure design, construction marketing, cool, corporate stationery design, creative, creativity, design, design agency, graphic design, Leonie Cumiskey, luxury, luxury apartments, marketing collateral, Mexico, One Development Group, Pelli Clarke Pelli, promotional items, property developers, property marketing, real estate branding, skyscraper, Sofia San Pedro, Sofia skyscraper, stationery
Posted in Advertising, Art, Beauty, Brands, Design, Fashion, PR
Tagged 2013, advertising, art, art direction, beauty brand, blogging, brand, branding, Charlotte Tilbury makeup, Charlotte Tilbury pop up, Christian Louboutin, cool, creative, creativity, cute, design, diesel, Diesel Loverdose, digital, display design, fashion, Gemma Ruse, graphic design, Leonie Cumiskey, London, marketing, Paris, promotion, retail, retail design, retail window, Selfridges, Selfridges makeup, Selfridges window display, set design, shoe brand, shoes, StudioXAG, Topman, Topshop, visual merchandising, window design, window display, writing, Xavier Sheriff
Following the hugely successful ABSOLUT Unique campaign, ABSOLUT vodka have once again rethought their bottle design so that 4 million limited edition bottles can be produced. While their previous production method seemed to embrace a chaotic ‘more is more’ ethos to bottle design, the new ABSOLUT bottles have a single streak of cobalt running through the glass, which is uncontrolled and therefore different each time. The manufacturing process is detailed in the ‘behind the scenes’ video below.
These new bottles, with clear glass and an abstract, minimalistic design also seem to reflect the recent rebrand of ABSOLUT’s range of flavoured vodkas, which was done by The Brand Union. Take a look at the transformation below, if you haven’t already seen the new designs.
Prior to the rebrand, the bottles were made of frosted glass with subtle colour gradients or accents to represent each flavour.
The new designs boast a striking motif on a clear glass bottle…It looks as though the design process for ABSOLUT Raspberri was a lot of fun!
Posted in Art, Brands, Design, PR, Technology, Writing
Tagged 2013, ABSOLUT, Absolut bottle, Absolut Originality, Absolut Unique, Absolut vodka, Add Your Drop, alcohol promotion, bottle design, brand, brand evolution, branding, branding agency, cobalt glass, cool, creative, creative agency, creativity, design, fun, graphic design, Leonie Cumiskey, limited edition, limited edition glass bottle, packaging design, Pernot Ricard, product design, psychedelic, The Brand Union, WPP, writer, writing, Youtube
I’ve just discovered this agency called Praline, and they’ve done some beautiful stuff, mainly in publishing. Check out some of my favourite publications below. Richard Rogers + Architects: From The House To The City by Fiell Publishing
Information Graphics by Taschen
POLPO: A Venetian Cookbook (Of Sorts) by Bloomsbury Publishing
Admittedly, when I was Googling “praline”, I wasn’t looking for a design agency…I was obviously looking for some indulgent recipes. Then I got distracted by Praline’s amazing body of work and soon found that my cravings for sweet things had vanished. Weird. Maybe that’s going to be the next big dieting fad – the design diet? Although if that worked, surely I’d be skinny as a rake by now!
Posted in Design, Lifestyle, Writing
Tagged 2013, architect, beautiful, blogging, Bloomsbury Publishing, book, book binding, book design, branding, branding agency, cool, creative, creativity, design, design agency, design diet, Fiell, food, fun, funny, Google, graphic design, infographics, layout, Leonie Cumiskey, London, media, nice, paper, Polpo, Praline, Praline agency, publishing, recipe book, recipes, Richard Rogers, serendipity, Taschen, technology, writing