I always really enjoy editorials where the boundaries have been pushed beyond fashion photography, which is ubiquitous and – in the worst cases – entirely forgettable.Indonesian artist Roby Dwi Antono has applied his drawings to photo shoots in both Free! Magazine and Womagz. His surreal, gothic illustration adds a fantastical ‘Alice In Wonderland’ touch to what would otherwise be a fairly nondescript feature.
In 2010, ‘FACE/project’ saw German painter and illustrator Tina Berning join forces with prolific Italian fashion photographer Michelangelo di Battista for a show in Berlin that exhibited some inspiring collaborative work. Berning’s delicate illustrative art served to highlight and complement the sculpted features of models captured by di Battista’s lens.
Dazed & Confused
‘s June 2012 issue featured an editorial inspired by the works of fashion illustrator René Gruau
. But unlike other editorials, there wasn’t much post-production involved, as the models were actually ‘illustrated’ on with makeup! Models Ava Smith
, Codie Young
and Madison Headrick
were made to look like rough sketches by makeup artist Yadim
Gruau was one of the best known artists in the haute couture world during the 1940s and 50s. Famous for his fashion illustration from the age of 14, by 18, Gruau had been published all over the world. He was a favourite of designers like Pierre Balmain, Balenciaga, Lanvin and Hubert de Givenchy. Undoubtedly though, he was best known for the illustrations in the Miss Dior and Rouge Baiser print ads while he was artistic director for advertising at Dior. Together, René Gruau and Christian Dior formed the ‘New Look’ of the time.
Posted in Advertising, Art, Beauty, Brands, Culture, Design, Fashion, Photography, Writing
Tagged 1940s, 1950s, 2012, advertising, Alice In Wonderland, art, artist, Ava Smith, Balenciaga, Balmain, Christian Dior, Codie Young, creativity, cute, Dazed & Confused, drawing, editorial, fashion, Free! Magazine, fun, Givenchy, graphic design, haute couture, idea, illustration, illustrator, Indonesia, Lanvin, Leonie Cumiskey, Madison Headrick, magazine, makeup, makeup artist, media, Miss Dior, mixed media, models, opinion, painting, photography, print ads, René Gruau, Rouge Baiser, sketch, surreal, The New Look, vintage advertising, vintage posters, Womagz, writer, writing, Yadim