Tag Archives: media

Schwartz: The Sound of Taste

New Schwartz Advert 2014I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.

Interactive Magazine Ad For Motorola

ImageMotorola have run a print ad in the current issue of Wired with the ability to change colour. The reader is able to change the colour of the phone on the advert, with the intention being to highlight the colour customisation feature on the new Moto X smartphone. When I first read about the advert, which was created by Digitas, I wanted to buy a copy of the magazine when it came out so that I could try it out for myself. Unfortunately, only 150,000 Wired readers will get to see the advert, and these copies of the magazine are only being distributed in Chicago and New York. Rude. So, unless you’re one of the smug Chicagoans or New Yorkers who actually got their hands on a proper copy, you will have to watch the video below to see how it works.

Maybe it’s best that I didn’t get a copy of the magazine. I would have wanted to see how it was made, and I would have probably ended up ruining all the fun by doing this to it…Interactive Magazine Advert

Instagram IRL

Real Life InstagramBrazilian Street Artist InstagramInstagram Art ProjectBrazilian artist Bruno Ribeiro has been creating and placing actual Instagram-style filters in popular London spots since September 2013. The project is ongoing – see the latest ones on the Real Life Instagram Tumblr.

A body without a soul is just a lifeless inanimate frame

Jaron Albertin Sony 4K TV AdJaron Albertin is a genius. You’ve probably seen the Sony advert that he directed to promote Sony’s new 4K TV, but I’m totally in love with the car advert that he did for Chrysler’s Viper SRT.Viper TV AdJaron Albertin ViperMain Street AmericaDiner CheerleadersJaron Albertin Body & SoulViper Body & SoulIt’s like a pastiche of the most iconic and beautiful films featuring twentieth century America. The advert is called “Body & Soul” and is widely available to watch online, but I’d recommend you watch the one here, because this edit has the music that I feel really completes it. The first time I watched it, it was one of those adverts that I kept on wanting to watch again and again. It’s got such a gorgeous cinematic quality to it. The accompanying symphony is called “River” and is by Alexander Desplat.*

*Just wanted to add that I’m not so pretentious that I’d act as though I knew that all along – I used Shazam on the video because I liked the music so much. Okay, glad we got that sorted…

John Lewis: The Bear & The Hare

Angry BearThis grizzly bear is doing a pretty good job of aping my reaction to Christmas.

Everyone is going mental for the ‘touching’ John Lewis advert again, which is a blatant Animals of Farthing Hood rip off soundtracked by something no one needed to hear: Lily Allen covering Keane. It’s good, but obviously it doesn’t even come close to melting my ice cold heart or eliciting any kind of Christmas cheer from me. However, this touching tale of cartoon animals does carry an important lesson: if your BFF happens to be an apex predator, you might want to round up a few unwitting friends morsels in the hope that your carnivorous frienemy eats them first. Look how happy the bear is when he sees the meat feast he has woken up to…John Lewis Hare and BearAnyway, enough of my cynicism, here’s the actual advert, which was made by Adam & Eve/DDB and produced by Blinkink and Hornet. The animation really is lovely – and is the result of a lot of hard work – but I’d recommend muting it and playing something more appealing over the top.

Tasty.

I’ve just discovered this agency called Praline, and they’ve done some beautiful stuff, mainly in publishing. Check out some of my favourite publications below. Praline Richard RogersRichard Rogers PralineRichard Rogers + Architects: From The House To The City by Fiell Publishing

Information Graphics PralineTaschen PralineInformation Graphics by Taschen

Praline Polpo BookPolpo Book PralinePOLPO: A Venetian Cookbook (Of Sorts) by Bloomsbury Publishing

Admittedly, when I was Googling “praline”, I wasn’t looking for a design agency…I was obviously looking for some indulgent recipes. Then I got distracted by Praline’s amazing body of work and soon found that my cravings for sweet things had vanished. Weird. Maybe that’s going to be the next big dieting fad – the design diet? Although if that worked, surely I’d be skinny as a rake by now!

Franz Ferdinand – Right Action

Franz Ferdinand Music VideoFranz Ferdinand Saul BassFranz Ferdinand VideoRight Action VideoDiagramFranz Ferdinand Pelican BookI know this song has been around for ages, but I’ve only just seen the video for it and I LOVE IT. It’s such an amazing pastiche of mid-century modern graphic design, referencing Saul Bass, maybe a bit of Kenneth Grange, classic textbook diagrams and – my favourite – those wonderful Pelican book covers.

The video was directed by Jonas Odell, the same guy who did the constructivist-inspired video for ‘Take Me Out‘.

Miley Virus – At It Again

ImageMiley Cyrus’ latest attempt at relevancy sees her team up with pervy hasbeen, Terry “Uncle Terry” Richardson. The attention-seeking irritant stars in the video for her new song ‘Wrecking Ball’ which, predictably, also features a wrecking ball. We know that Miley Cyrus isn’t afraid to fetishise pretty much anything, and when she touched herself with a huge rubber hand at The VMAs, it bordered on surreal. So maybe it’s not actually that strange that she is still being a bit bothersome towards inanimate objects – this time Cyrus appears to be sexually harassing a building site.

First, she gets off with a sledgehammer…Miley Cyrus Kissing Sledgehammer Miley Cyrus Terry Richardson Miley Cyrus Tongue Miley Cyrus NailsAfter that, Miley strips down to her dusty boots and straddles the wrecking ball like some kind of sex swing.MIley Cryus Wrecking Ball New Miley Cyrus VideoI reckon that the shots of her dry humping a cement mixer and groping a forklift truck must have been cut from the final edit. Fortunately, they left in the bit where Miley slaps herself in the face – think that’s her trying to come across as a bit mental and ‘complex’, kind of like what Kate Nash is always trying to do.

Arctic Monkeys – Do I Wanna Know?

Do I Wanna Know videoArctic Monkeys BlinkInkDo I Wanna Know David WilsonAnimated Arctic Monkeys videoBlinkInk Arctic MonkeysDavd Wilson Do I Wanna KnowCool video for Arctic Monkeys’ newest single. The style and colours remind me of the scene from Dumbo, when he’s drunk and hallucinating! This synaesthetic animation is by David Wilson, who was behind Tame Impala’s brain-melting ‘Mind Mischief‘ video. He also directed the gloriously technicolour IKEA advert, which I posted a while back.

I like the song, too. Looking forward to hearing the rest of the new album – ‘AM’ – which is out on September 9th.

Cameron, You’re Doing It Wrong

ImageOh, Dave. That’s not how you show off about your dinner on social media. You’re supposed to take a picture of the actual food – duh!