Brilliant series of adverts from Uniball which highlight the merits of sending a handwritten letter and cleverly illustrate what misused fonts say about your message. An advertising campaign which is all about communication and implicit meaning – so meta! My favourite one is ‘Pappy Is Dead‘, which makes fun of Comic Sans (the underdog of all fonts) and there is also quite a camp skit deriding the Broadway font, too. The ‘Bust You Out’ version is probably the most effective, because obviously slang sounds so ridiculous when it’s read out in the Queen’s English! It reminds me of the time when James Blunt had to read out some Sean Paul lyrics on Never Mind The Buzzcocks.
Great work from TBWA South Africa.