Tag Archives: moving image

Schwartz: The Sound of Taste

New Schwartz Advert 2014I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.

Kinetica GIF!

Kinetica AnimationThese are some photographs I took at Kinetica Art Fair back in March. I wanted an excuse to play around with the GIF Maker on 15 Folds using my own photographs; these images were perfect because I could easily align the spheres to be the same size on Photoshop.

Trip The Light Fantastic

Jessica Eaton Rainbow CubeJessica Eaton PhotographyJessica Eaton Colour WheelThese vibrant compositions aren’t abstract paintings or prints – they are photographs! The pictures were taken by Montreal-based photographer Jessica Eaton, who uses a method called ‘additive colour separation’ to create these effects. By photographing blocks using motion blur or stepped multiple exposures, Eaton causes the blocks to blend together. There is no digital trickery involved, either. Although Eaton says that digital photography and Photoshop helped her to conceive her work, she uses an analogue 4×5 large format camera.

Kim Pimmel Light StudiesKim Pimmel ExperimentalKim Pimmel Long ExposureWhile the solidity of Jessica Eaton’s pieces make them really intriguing, these light studies by Kim Pimmel possess a fluid movement that works well with the translucency of the neon lights. The San Franciscan UI designer and photographer creates mesmerising long exposure light photographs. To achieve these images, Pimmel uses common objects and simple technology; such as LEDs, phone screens and ping pong balls. More of his light studies are on Flickr, but you should definitely watch his ‘Light Drive‘ video – a stop motion sequence of his light study photographs.

Films of Fashion

Films of FashionFilms of Fashion is a brilliant online destination for a bit of frivolous escapism. Acting as a growing compendium of fashion films, it’s a great resources website which allows you to revisit well-known campaigns by the likes of Louis Vuitton and Agent Provocateur, while also discovering hidden gems by smaller labels and magazines. The layout is large, clean and user-friendly, and the video quality is excellent.Miu Miu 2010Louis Vuitton L'Invitation au VoyageThe Crush Fashion Film

Digital & Media Predictions 2013

Research agency, Millward Brown, have released their end of year report on digital and media predictions for the coming year. It’s quite a lengthy read, but I have selected the key learnings from the report to make for some lighter reading.

2013 Digital TrendsSee my summary here, on the Absorb Digital blog.
Read or download the full report here – Digital & Media Predictions 2013.

Azealia Banks – Atlantis

Woah. So following the smokingly chic and understated video for ‘1991‘, Azealia Banks’ new video for ‘Atlantis’ is the embodiment of ‘fashionably ugly‘ graphic design.The aesthetic is all so self-consciously low-tech and nineties, that I almost expected for some Clipart to make an appearance.

Seriously, there’s even a bit where Brush Script lettering is used to spell out some lyrics. I’m not sure I’m into it – I’m too much of a font snob!

It could have been much worse, though. It could have been Comic Sans. I don’t think we’re at the stage where it’s considered ‘funny’ or ‘ironic’ to use Comic Sans, but I’m telling you…that day will inevitably come, and no doubt the Four Horsemen of the Apocalypse will show up soon after.

Gloam

‘Gloam’ is a beautiful new short film made by We Are The Forest (comprised of David Elwell & Gareth Hughes). It portrays the journey of a solitary creature making his way through the forest, and is both mysterious and melancholy. Even though the protagonist strikes me as somewhat creepy and bizarre, its character seems gentle and intriguing enough that you have a kind of empathy for him – it’s never revealed what’s in the forest, but I found myself hoping that this strange beast wouldn’t come to any harm. The moving soundtrack seems to evoke a kind of loneliness, and it’s like the creature is searching for something meaningful.