Tag Archives: online

Coca-Cola Play It Safe

Cat RaccoonAnother microsite from Coca-Cola – not as fun as Happiness Islands, but thankfully not as patronising as the Work It Out site either. This time, Coca-Cola have decided to create a game called, umm…Cat Or Not. Basically, everyone on the internet loves cats, so it strikes me as a bit of a lukewarm crowd pleaser. The game is harder than you’d think, although ultimately it’s fairly pointless. It never seems to end, nor is there any logical conclusion to it.

Come on, Coke, cut the bullshit. When are you going to just roll out more of those free money ATMs? We all know you can afford it!

Terrible Advice.

Coca-Cola Work It Out‘Great music can put the fun into vacuuming,’ claim Coca-Cola on their Work It Out microsite, ‘Crank up a fast-paced tune and burn some calories while you clean!’ they enthuse.

I really love Coca-Cola, but this site is ridiculously patronising and this is the stupidest fucking workout advice I’ve ever heard. I don’t think I’ve ever listened to a decent ‘fast-paced tune’ and thought to myself, “You know what would make this track even better? The sound of a roaring hoover!”

Format: A Brief History of Data Storage

A Brief History of Data Storage‘Format: A Brief History of Data Storage’ is a slickly animated infographic by Alan Warburton, which shows just how sophisticated our modern data storage options are. It’s bizarre to think that, when I was a kid, I used to put my school projects onto a floppy disk – something that you’d struggle to fit a high resolution image onto these days, let alone an MP3 or a AVI file. I like that Warburton has compared digital media with print media. It’s amazing to think that you could fit the contents of ‘a small library’ on one 16GB USB stick, although one has to assume that the library is a very traditional one, and doesn’t loan out books or DVDs.

The Big Internet Museum

SPAM 1978TBWA‘s most recent project, The Big Internet Museum, offers fascinating insight into how the internet has progressed. The timeline shows when the internet’s most popular websites, memes and developments first came into play. It’s crazy to see how rapidly the internet has developed in the last twenty years or so!Wikipedia 2001LOLCATS 2005Nyan Cat 2011

Films of Fashion

Films of FashionFilms of Fashion is a brilliant online destination for a bit of frivolous escapism. Acting as a growing compendium of fashion films, it’s a great resources website which allows you to revisit well-known campaigns by the likes of Louis Vuitton and Agent Provocateur, while also discovering hidden gems by smaller labels and magazines. The layout is large, clean and user-friendly, and the video quality is excellent.Miu Miu 2010Louis Vuitton L'Invitation au VoyageThe Crush Fashion Film

Digital & Media Predictions 2013

Research agency, Millward Brown, have released their end of year report on digital and media predictions for the coming year. It’s quite a lengthy read, but I have selected the key learnings from the report to make for some lighter reading.

2013 Digital TrendsSee my summary here, on the Absorb Digital blog.
Read or download the full report here – Digital & Media Predictions 2013.

BBH Robot

BBH Social Media RobotRobotify by BBH Labs is a fun way of illustrating your social media activity across Facebook, Twitter and Foursquare. My robot is posted above and I’ve labelled the parts that represent my social media behaviour.