Tag Archives: production

John Lewis: The Bear & The Hare

Angry BearThis grizzly bear is doing a pretty good job of aping my reaction to Christmas.

Everyone is going mental for the ‘touching’ John Lewis advert again, which is a blatant Animals of Farthing Hood rip off soundtracked by something no one needed to hear: Lily Allen covering Keane. It’s good, but obviously it doesn’t even come close to melting my ice cold heart or eliciting any kind of Christmas cheer from me. However, this touching tale of cartoon animals does carry an important lesson: if your BFF happens to be an apex predator, you might want to round up a few unwitting friends morsels in the hope that your carnivorous frienemy eats them first. Look how happy the bear is when he sees the meat feast he has woken up to…John Lewis Hare and BearAnyway, enough of my cynicism, here’s the actual advert, which was made by Adam & Eve/DDB and produced by Blinkink and Hornet. The animation really is lovely – and is the result of a lot of hard work – but I’d recommend muting it and playing something more appealing over the top.

Peugeot 208: Wacky Races

Real Life Penelope PitstopLive Action Wacky RacesReal Life Dick DastardlyWacky Races IRL! Watch this cool advert for the Peugeot 208, which shows the car competing in a live action version of the Hanna-Barbera ’60s classic, Wacky Races. Made by Y&R São Paulo and Partizan, the fun 90 second spot showcases all of the Peugeot 208′s features in the context of a slapstick comedy race against the show’s classic characters.

Aww, poor Muttley!

The Circular Economy

ImageWhile this idea is likely to be far more complex in practise, this animated video by Mr. Binns explains the concept in a brilliantly simple and engaging way. Sometimes, I feel pretty bad that I’m part of a huge problem and implicit in killing the earth, but the idea of going to live in a yurt, composting my own shit, and becoming one of those earthy white girls with dreadlocks totally repulses me. I like the thought of a ‘circular economy’, because it shifts the responsibility back to the manufacturer, while trying to cut a better deal for the consumer. It seems like this is an effective approach, because most of us are incapable of actually processing waste into something that’s truly useful. I mean, be honest – you’re never actually going to get round to making that Fairy liquid bottle into the crafty thing you saw on Pinterest. Well, you might…I definitely won’t.
In the UK, it seems that the idea of a more collaborative way of consuming is quite appealing – especially when trends and technology change so rapidly. It also seems that, for a lot of us, it’s unlikely that we will ever own a house. We’re already renting our homes – why not rent the things that are in them, too? 


Of course, this new system must have its flaws too, but its core values seem to be hitting the right notes for a more sustainable future.

Dita Von Teese Models First 3D Printed Dress

ImageThis elaborate, lattice design dress is a collaboration between stage costumier Michael Schmidt and the innovative Francis Bitonti Studio, based in Brooklyn, New York. Michael Schmidt has created stage outfits for some of the most outlandish and exciting performers – from Iggy Pop, Debbie Harry, Courtney Love and Grace Jones to Rihanna, Lady Gaga, Katy Perry and – obviously – Dita Von Teese. Schmidt’s design for the gown is based on the Fibonacci sequence and was 3D modelled by Francis Bitonti, before finally being 3D printed in Nylon by Shapeways. Once the 17 separate pieces of the garment were completed, they were dyed black, lacquered and embellished with over 13,000 Swarovski crystals.3D Printed Gown DetailDita also wore the dress at the unveiling at New York’s Ace Hotel last night.Dita Von Teese Ace HotelAlthough the cartoon-like burlesque star said that the dress was quite comfortable and ‘super light’, I’m not entirely convinced. Undoubtedly, the dress looks pretty cool, but it seems like it didn’t take her long to change out of the gown into a more practical Roland Mouret shift dress.

Gloam

‘Gloam’ is a beautiful new short film made by We Are The Forest (comprised of David Elwell & Gareth Hughes). It portrays the journey of a solitary creature making his way through the forest, and is both mysterious and melancholy. Even though the protagonist strikes me as somewhat creepy and bizarre, its character seems gentle and intriguing enough that you have a kind of empathy for him – it’s never revealed what’s in the forest, but I found myself hoping that this strange beast wouldn’t come to any harm. The moving soundtrack seems to evoke a kind of loneliness, and it’s like the creature is searching for something meaningful.

Little People – Aldgate Patterns

The video for ‘Aldgate Patterns’ by Little People is both beautiful and strange. The visuals fit the music so well, and the whole thing is enchanting. I really like the mixture of the rural landscape with the futuristic digital projections – you’d expect it to have a weird discordance, but somehow it just works.

Directed by Adam Amaral, the video was made in collaboration with production studio WORK and animator Chris Martz. Amazingly, the post-production work and special effects used were minimal – most of what you see in the video has been created through projection mapping.

The Eagleman Stag by Mikey Please

This breathtaking animated short by Mikey Please tells the story of a scientist who is obsessed with time. While the pared down minimalistic style might look as though it is made using CGI, the amazing truth is that the whole thing has been produced through foam models and stop motion, with shadows and highlights being employed to create the illusion of movement. At 8 minutes long, I can’t even fathom how much time and effort this film took to make, but it deservedly picked up awards from BAFTA, AFI, South by Southwest, the British Animation Awards, Chicago International Film Festival and LA Film Festival…and that’s not even the half of it!

Bright Shiny IKEA

Mother London‘s new advert for IKEA is titled ‘Bright Shiny Colours’ and, as you might expect from the title, it draws inspiration from a veritable smörgåsbord of fun pop culture influences – from Flashdance to Sesame Street and from Mary Poppins to Alice In Wonderland. The advert is soundtracked by 99 Trees covering a Shirelles song, and sees a woman dancing around her initially blank minimalist apartment, until it is gradually filled with colour and light. Sadly for us mere mortals, we can’t redecorate simply by jumping into our dishwashers and dancing out of cupboards, but it’s a nice video all the same!  

The spot was produced by Blink Ink and directed by David Wilson.

ABSOLUT Unique

ABSOLUT is a brand that have firmly established themselves as creative participants and supporters of the arts. Frequently aligning themselves with cool institutions such as Dazed & Confused magazine and The Saatchi Gallery, the company have now gone one step further by creating 4 million limited edition bottles. You’re probably wondering what’s so special about an alcohol brand putting out a limited edition bottle. Well, here’s the thing – each one of the 4 million bottles is a true limited edition, and no two are the same! In order for this momentous project to be realised, the whole design process had to be rethought. Watch the video below to see how ABSOLUT have managed to pull off this hugely ambitious initiative.

Guinness Paint It Black

Guinness have got a long history of brilliant adverts, and this latest commercial continues that tradition.

Conceived by Saatchi & Saatchi and directed by Daniel Wolfe of Somesuch & Co, the ad reminds us about Arthur’s Day, a celebration of Arthur Guinness. This year, the event takes place on September 27th 2012.