Tag Archives: Sony

A body without a soul is just a lifeless inanimate frame

Jaron Albertin Sony 4K TV AdJaron Albertin is a genius. You’ve probably seen the Sony advert that he directed to promote Sony’s new 4K TV, but I’m totally in love with the car advert that he did for Chrysler’s Viper SRT.Viper TV AdJaron Albertin ViperMain Street AmericaDiner CheerleadersJaron Albertin Body & SoulViper Body & SoulIt’s like a pastiche of the most iconic and beautiful films featuring twentieth century America. The advert is called “Body & Soul” and is widely available to watch online, but I’d recommend you watch the one here, because this edit has the music that I feel really completes it. The first time I watched it, it was one of those adverts that I kept on wanting to watch again and again. It’s got such a gorgeous cinematic quality to it. The accompanying symphony is called “River” and is by Alexander Desplat.*

*Just wanted to add that I’m not so pretentious that I’d act as though I knew that all along – I used Shazam on the video because I liked the music so much. Okay, glad we got that sorted…

Brand Addiction

This wry GIF, by New York-based illustrator Beomyoung Sohn, is part of a project called ‘Dummymen‘. The repetitive animation shows our mindless addiction to brands and consumerism as well as, presumably, our loss of individuality as a result. The project, which is still a work in progress, has got a really dark, nihilistic humour to it that reminds me of work by Banksy and Jake and Dinos Chapman. It’s amazing how many brand logos have been squeezed onto all the faces of each block; every time I think I’ve spotted all of them, I’ll see one that I haven’t noticed yet – like the ones for CNN and FedEx, which are partly hidden.

If you like this, then you’ll probably like the hilariously horrible cartoon by Steve Cutts that I posted previously.

“Touch Both Sides For Added Enjoyment”

ImageUrgh. Horrible advert for the PS Vita by TBWA France.

I’m not normally that fazed by the petty sexism that permeates the media and advertising. ‘Sex sells’, I get it…whatever. And while obviously women’s rights are still a more contentious issue today than men’s rights, I do appreciate that in the Western world men come under a fair amount of sneering, scrutiny and gawking from women, too.

Still, this advert by TBWA France really got under my skin. It’s not just the sentiment, it’s that it’s a pretty shitty piece of creative work anyway. “Touch both sides for added enjoyment”, it enthuses, underneath a picture of a woman with four huge tits, a tiny waist and no face. NICE! Great way of saying that women and their breasts are just there just to be touched for the enjoyment of others. Maybe Sony’s console is, but was there really any need to draw a parallel between a mutant woman’s body and an inanimate, electronic play thing?
“Ahh,” you might say, “but the thing is, they are trying to appeal to a core demographic here!” And what demographic is that, then? Predominantly teenage boys and young men – exactly the kind of ‘demographic’ who might benefit from being taught that women aren’t just there to be leered at and groped.
More astonishing still, is that the art director on this ad was actually a woman. This feels like a really cynical and patronising attempt to appeal to men. If women are going to perpetuate these types of images in the media and pander to what they – perhaps misguidedly – believe that men want, then how will these sinister messages come to an end? For men to treat women with respect, then surely we need to give them credit for being intelligent as well.

Shame on you, TBWA France. I thought that French men were progressive types who loved romance, and French women were feisty and cool? You Frenchies should know better! You’ve totally ruined Amélie for me, and Simone de Beauvoir must be turning in her grave…

And Dior Created Woman

 

Gorgeous summery sixties ad for Dior Addict, starring the beautiful Daphné Groeneveld. Do you recognise the song? It’s “I Love You Ono” by Stereo Total and it was also used by Sony in one of their camcorder ads! That’s how I first heard it, anway.