Motorola have run a print ad in the current issue of Wired with the ability to change colour. The reader is able to change the colour of the phone on the advert, with the intention being to highlight the colour customisation feature on the new Moto X smartphone. When I first read about the advert, which was created by Digitas, I wanted to buy a copy of the magazine when it came out so that I could try it out for myself. Unfortunately, only 150,000 Wired readers will get to see the advert, and these copies of the magazine are only being distributed in Chicago and New York. Rude. So, unless you’re one of the smug Chicagoans or New Yorkers who actually got their hands on a proper copy, you will have to watch the video below to see how it works.
Maybe it’s best that I didn’t get a copy of the magazine. I would have wanted to see how it was made, and I would have probably ended up ruining all the fun by doing this to it…
Posted in Advertising, Brands, Design, PR, Technology, Writing
Tagged 2013, advertising, blogging, Chicago, colour changing advert, cool, design, digital, Digitas, Digitas agency, DigitasLBi, interactive advert, Leonie Cumiskey, magazine, magazine advert, media, mobile phones, Moto X, Motorola, New York, PR, print advertising, Publicis Group, publishing, tech, technology, USA, video, Wired, Wired magazine, writer, writing, Youtube
Smile Makers, the manufacturers of cutesy sex toys named after traditionally desirable male stereotypes (‘The Millionaire’, ‘The Fireman’, you get the idea…) have created this microsite which allows you to create a ‘fantasy man’ and put him in a ‘fantasy setting’ and then, um…email him to your friends? The whole exercise feels a little pointless, but I suppose it’s just a bit of promotional fun.I ended up half-heartedly making this, so I suppose it means that I’m subconsciously attracted to Patrick Bateman types, which is kind of soul crushing. Actually…doesn’t this guy remind you of Scott Disick? Oh dear.
I guess, it could be worse, when this is an option…Yep, that’s right, it’s the sweaty anorak-wearing weirdo who’s often in your local Spar. Except he’s now wearing animal print underpants and he’s ready for action on, presumably, an 8-year-old girl’s bed. What the fuck?
Posted in Advertising, Brands, Comedy, Design, PR, Technology, Writing
Tagged blog, blogging, creepy, dating, digital, Fantasy Man Generator, feminism, funny, gender stereotypes, gross, Harold Bishop, lame, Leonie Cumiskey, marketing to women, marketing tool, opinion, paedo, Patrick Bateman, patronising, personal, promotion, relationships, Scott Disick, sex, sex toys, sexuality, shallow, strange, tech, website, website design, weird, what the fuck, what women want, writing
Following Charlie Brooker’s second installation of the futuristic ‘Black Mirror’, and with London Fashion Week just around the corner, it feels apt that Crane TV have featured Studio XO – a fashion collective who I had never heard of until today. These fashion and technology pioneers make science and robotics integral to their pieces, pushing the boundaries of fashion and making garments interesting through interactivity, projection mapping and lighting. Despite the possibilities that new technology has brought us, fashion seems to have remained mostly unchanged by it. While we have developed new fabrics, these are not as comfortable or aesthetically pleasing as their natural counterparts – traditional materials like leather, silk and cashmere are still preferable to polyurethane, polyester and acrylic. The image below shows the amazing dress that Studio XO created with Philips for their Design Probes initiative. It was this brand collaboration which got them noticed and led to them working with the likes of JLS, Lady Gaga, The Black Eyed Peas and Azealia Banks.
Watch the video with Crane TV to get more of an insight into their intriguing work.
Posted in Art, Brands, Culture, Design, Fashion, Music, Technology, Writing
Tagged arts and brands, augmented reality, Azealia Banks, Black Mirror, blogger, blogging, brand partnerships, clothing, computing, Crane TV, creative initiatives, custom outfits, digital, digital clothing, electronics, fashion, future, future fashion, LED, Leonie Cumiskey, lighting, London Fashion Week, new fabrics, opinion, Philips, projection mapping, robotics, smart technology, Studio XO, style, tech, technology, video, writer, writing, Youtube
Woah. So following the smokingly chic and understated video for ‘1991‘, Azealia Banks’ new video for ‘Atlantis’ is the embodiment of ‘fashionably ugly‘ graphic design.The aesthetic is all so self-consciously low-tech and nineties, that I almost expected for some Clipart to make an appearance.
Seriously, there’s even a bit where Brush Script lettering is used to spell out some lyrics. I’m not sure I’m into it – I’m too much of a font snob!
It could have been much worse, though. It could have been Comic Sans. I don’t think we’re at the stage where it’s considered ‘funny’ or ‘ironic’ to use Comic Sans, but I’m telling you…that day will inevitably come, and no doubt the Four Horsemen of the Apocalypse will show up soon after.
Posted in Design, Fashion, Music, Photography, Writing
Tagged 2012, aesthetic, Azealia Banks, Brush Script, colour, computers, Creative Review, female singer, font, glitch art, graphic design, hip hop, holographic, lo-fi, Microsoft screensaver, moving image, music video, new music, nineties, Pretty Ugly, psychedelia, rap, rave culture, references, tech, trends, typography, visuals, Youtube