Tag Archives: technology

Interactive Magazine Ad For Motorola

ImageMotorola have run a print ad in the current issue of Wired with the ability to change colour. The reader is able to change the colour of the phone on the advert, with the intention being to highlight the colour customisation feature on the new Moto X smartphone. When I first read about the advert, which was created by Digitas, I wanted to buy a copy of the magazine when it came out so that I could try it out for myself. Unfortunately, only 150,000 Wired readers will get to see the advert, and these copies of the magazine are only being distributed in Chicago and New York. Rude. So, unless you’re one of the smug Chicagoans or New Yorkers who actually got their hands on a proper copy, you will have to watch the video below to see how it works.

Maybe it’s best that I didn’t get a copy of the magazine. I would have wanted to see how it was made, and I would have probably ended up ruining all the fun by doing this to it…Interactive Magazine Advert

Project A15 Video Mapping

Projection Mapping RotterdamThis image might look like it’s a CGI mockup or a scene from Bladerunner, but it’s actually a video still of projection mapping in Rotterdam. Below is a photograph of the OMA-designed skyscraper that the visuals were projected onto.De Rotterdam OMA Building by Raban HaaijkDe Rotterdam building, as seen from Erasmus Bridge. Photograph by Raban Haaijk.

Project A15 – the idea that this event was promoting – is an initiative that seeks to make the busy highway running from Rotterdam to Nijmegen into the most sustainable highway in the world. The projection itself can be seen in the video below, and bear in mind that the height of the De Rotterdam building is 150 metres. That’s taller than London’s Centrepoint, which stands at 117 metres!

Pop-Up City: The Book

Pop Up City BookThe guys behind Pop-Up City are bringing out a book! Well, they are trying to. They need a little bit more financial backing first, so I’m trying to do my bit to help them get it. Pop-Up City kindly gave me a book back in 2012…unfortunately it wasn’t my very own book – it was a copy of Indie Brands by Anneloes van Gaalen – but it still made me happy because I had won their competition, and got something lovely for free. So yeah, spread the love and all that, you get a discount if you pre-order!

Tigers On Tinder

I’ve noticed that a lot of men on Tinder are quite fond of tigers…ImageThis trend is so prevalent that there is even a Tumblr dedicated to it, called Touch My Tiger! Kudos to these guys for noticing it first. Unfortunately, as with any trend, you always get a few bandwagon-jumpers who just don’t get it right…Tinder WannabesGuys, you’re doing it wrong! It’s got to be a REAL tiger. Don’t try and get a picture with a tiger in the wild, though. That would be stupid and dangerous. It’s essential that your tiger prop has been sedated so that annoying backpackers can pose with it. Safety first, and all that.

Tasty.

I’ve just discovered this agency called Praline, and they’ve done some beautiful stuff, mainly in publishing. Check out some of my favourite publications below. Praline Richard RogersRichard Rogers PralineRichard Rogers + Architects: From The House To The City by Fiell Publishing

Information Graphics PralineTaschen PralineInformation Graphics by Taschen

Praline Polpo BookPolpo Book PralinePOLPO: A Venetian Cookbook (Of Sorts) by Bloomsbury Publishing

Admittedly, when I was Googling “praline”, I wasn’t looking for a design agency…I was obviously looking for some indulgent recipes. Then I got distracted by Praline’s amazing body of work and soon found that my cravings for sweet things had vanished. Weird. Maybe that’s going to be the next big dieting fad – the design diet? Although if that worked, surely I’d be skinny as a rake by now!

Cameron, You’re Doing It Wrong

ImageOh, Dave. That’s not how you show off about your dinner on social media. You’re supposed to take a picture of the actual food – duh!

“Puss” Means “Kiss” in Swedish

ImageDo you like weird facts and knowing what time it is? Great! You should go to Factoclock – you learn something new every minute.

Kinetica GIF!

Kinetica AnimationThese are some photographs I took at Kinetica Art Fair back in March. I wanted an excuse to play around with the GIF Maker on 15 Folds using my own photographs; these images were perfect because I could easily align the spheres to be the same size on Photoshop.

iPhotos iEverywhere

iPhone CityiPhone TaxiiPhone ChildI know that this new iPhone advert is supposed to be poignant and heartwarming, but I actually find it a little but creepy and unnerving. I’ve probably watched too many episodes of ‘Black Mirror’, because this advert just reminds me that we’re under constant surveillance.

Everyone wants to take pictures of everything! I don’t like to think about it too much, but it really freaks me out to think that there is a very real possibility that a complete stranger has taken a picture of me either passed out or wearing a badly-chosen outfit, just so they can upload it to Facebook and get a few derisive ‘Likes’ at my expense. It’s even worse when you think about how this kind of attitude can escalate – like in the recent Steubenville rape case. It’s definitely got to the point now where taking photos all the time hasn’t just become mundane and disposable – like the scenes in the iPhone ad. Gawking and voyeurism is so deeply embedded in contemporary society that it’s become quite disconcerting. Especially because, to some extent, we’re all guilty of it.

With the recent introduction of Google Glass, a campaign group called Stop The Cyborgs have called for the gadget to be banned in certain areas – something which I am definitely in favour of. The BBC article covering the story raises a lot of interesting questions. While it’s definitely true that technology and innovative design makes our lives faster and easier, these new inventions are also shaping our attitudes in ways that very few could have predicted.

Lego Technic

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Lego Technic DVD Player
Really nice adverts for Lego Technic by J and L. I automatically assumed that they were done by Todd McLellan when I first saw them, but no, they just look quite similar. Well, really similar, actually…01_86-87_chainsawStill don’t see it? How about now?Disassembly Todd McLellanI guess that imitation is the highest form of flattery…