Tag Archives: TV

A body without a soul is just a lifeless inanimate frame

Jaron Albertin Sony 4K TV AdJaron Albertin is a genius. You’ve probably seen the Sony advert that he directed to promote Sony’s new 4K TV, but I’m totally in love with the car advert that he did for Chrysler’s Viper SRT.Viper TV AdJaron Albertin ViperMain Street AmericaDiner CheerleadersJaron Albertin Body & SoulViper Body & SoulIt’s like a pastiche of the most iconic and beautiful films featuring twentieth century America. The advert is called “Body & Soul” and is widely available to watch online, but I’d recommend you watch the one here, because this edit has the music that I feel really completes it. The first time I watched it, it was one of those adverts that I kept on wanting to watch again and again. It’s got such a gorgeous cinematic quality to it. The accompanying symphony is called “River” and is by Alexander Desplat.*

*Just wanted to add that I’m not so pretentious that I’d act as though I knew that all along – I used Shazam on the video because I liked the music so much. Okay, glad we got that sorted…

Confused.com Gets A Rebrand

ImageWell, this feels like it’s long overdue. Every time I saw one of Confused.com’s frequent TV ads, I couldn’t help but think to myself, “Why are a company with such a huge marketing budget still using a badly-drawn, goggle-eyed, chronic alopecia sufferer as their mascot?”
Anyway, confused Cara (yes, they actually bothered naming her) has now been retired and they’ve replaced her with a cuddly robot. I guess he is kind of like Wall-E for travel insurance, or something. His name is BRIAN and he was created by Publicis. This is Brian, gazing adoringly at some engineers:Brian The RobotYeah, he is really sweet, actually…robots are kind of adorable when they want to be. But can he rival Zingy, the darling of TV’s current crop of mascots? Confused.com seem to hope so – as BRIAN has his own website and they’re trying  to make #BRIANTheRobot happen on Twitter.

Style Over Substance

Falling womanImageStyle or substance? Audi and BBH believe you can have both in their new TV ad…

Unless you’re a woman! Hahaha, let’s all sneer at the silly vain tart who’s fallen down in the rain! She can’t have style and substance – she chose style, the moron.

Creepy Panda Hotel Is Creepy.

Panda Hotel PianoPanda Hotel BedroomThere is something quite uncanny about these photos of a panda-themed hotel that opened in 2011 in Hong Kong. The way that these panda mascots are just casually inserted into the hotel’s plush interior gives a chilling, eerie feel to these otherwise dull press shots. These characters could be a sinister mix of the Scream killer, that rabbit from Donnie Darko and Pedobear! The idea of this hotel definitely doesn’t appeal to me, although it is probably more targeted towards families with children.
Also, my thoughts on these images might have been significantly influenced by this hilarious Egyptian campaign for Panda cheese…

Have A Fling…

Creme Egg FlingI really enjoy silly humour within TV adverts, so this series of ads created for Cadbury’s Creme Egg by Fallon have obviously tickled me. This one, in particular, is my favourite.

I’ve seen three so far. I hope that there are more variations, because they crack me up (excuse the pun).

Digital & Media Predictions 2013

Research agency, Millward Brown, have released their end of year report on digital and media predictions for the coming year. It’s quite a lengthy read, but I have selected the key learnings from the report to make for some lighter reading.

2013 Digital TrendsSee my summary here, on the Absorb Digital blog.
Read or download the full report here – Digital & Media Predictions 2013.

Cartoon Network Turns 20!

Cartoon Network always felt like such a treat for me as a kid. We didn’t have a Sky subscription back then, so I’d never tire of watching endless cartoons whenever I got the chance. London design agency, I Love Dust, created this two minute video for Cartoon Network’s twentieth anniversary and – although I don’t recognise many of the characters now – it still makes me feel all happy and fuzzy inside.