I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.
Posted in Advertising, Brands, Design, Film, Lifestyle, Writing
Tagged 2014, above the line, advertising, advertising agency, ATL, beautiful adverts, blogging, Canon Pixma, classical music, coloured smoke bombs, cool, creative, creative advertising, creative agency, creative ideas, creativity, Dentsu London, explosion, FMCGs, food, Grey, Grey London, herbs, Holi Festival, Leonie Cumiskey, McCann, media, moving colours, moving image, opinion, paint, powder, Schwartz, Schwartz Flavour Shots, senses, slow motion, smoke, spices, synaesthesia, The Sound of Taste, TV advert, UK, Unleash Flavour, vibrant colours, video, writing, Youtube
Motorola have run a print ad in the current issue of Wired with the ability to change colour. The reader is able to change the colour of the phone on the advert, with the intention being to highlight the colour customisation feature on the new Moto X smartphone. When I first read about the advert, which was created by Digitas, I wanted to buy a copy of the magazine when it came out so that I could try it out for myself. Unfortunately, only 150,000 Wired readers will get to see the advert, and these copies of the magazine are only being distributed in Chicago and New York. Rude. So, unless you’re one of the smug Chicagoans or New Yorkers who actually got their hands on a proper copy, you will have to watch the video below to see how it works.
Maybe it’s best that I didn’t get a copy of the magazine. I would have wanted to see how it was made, and I would have probably ended up ruining all the fun by doing this to it…
Posted in Advertising, Brands, Design, PR, Technology, Writing
Tagged 2013, advertising, blogging, Chicago, colour changing advert, cool, design, digital, Digitas, Digitas agency, DigitasLBi, interactive advert, Leonie Cumiskey, magazine, magazine advert, media, mobile phones, Moto X, Motorola, New York, PR, print advertising, Publicis Group, publishing, tech, technology, USA, video, Wired, Wired magazine, writer, writing, Youtube
This image might look like it’s a CGI mockup or a scene from Bladerunner, but it’s actually a video still of projection mapping in Rotterdam. Below is a photograph of the OMA-designed skyscraper that the visuals were projected onto.De Rotterdam building, as seen from Erasmus Bridge. Photograph by Raban Haaijk.
Project A15 – the idea that this event was promoting – is an initiative that seeks to make the busy highway running from Rotterdam to Nijmegen into the most sustainable highway in the world. The projection itself can be seen in the video below, and bear in mind that the height of the De Rotterdam building is 150 metres. That’s taller than London’s Centrepoint, which stands at 117 metres!
Posted in Culture, Film, Photography, PR, Technology, Writing
Tagged 2013, A15 Project, advertising, animation, architecture, biggest projection in Europe, blog, blogger, blogging, buildings, built environment, Centrepoint, city, communications, cool, creative, De Rotterdam, De Rotterdam building, digital, Erasmus Bridge, event, film, highway, idea, infrastructure, Leonie Cumiskey, OMA, OMA architects, photography, projection, projection mapping, promotion, roads, Rotterdam, skyscrapers, stunt, sustainability, sustainable cities, sustainable future, technology, The Netherlands, transport links, video, video mapping, writing, Youtube
Posted in Advertising, Brands, Culture, Film, Music, Photography, Writing
Tagged 2013, advertising, Alexander Desplat, amazing, Americana, ATL, automotive, beautiful adverts, blogging, brand, brilliant, car, car advert, cheerleaders, Chrysler, cinematography, classical music, composer, cool, creative, creativity, diner, electronics, entertainment, film, film tropes, Jaron Albertin, Leonie Cumiskey, media, music, neon lights, new music, nostalgia, opinion, piano, Smuggler Films, Sony, Sony TV, sparks, strings, TV, TV advert, twentieth century America, USA, video, video director, vintage car, Viper, writing
David Bowie has been the star of a number of beautiful videos in 2013 – notably his own, which have been directed by the sickeningly talented Floria Sigismondi. In the Louis Vuitton campaign film ‘L’Invitation au Voyage’, directed by Romain Gavras, Bowie performs a unique version of ‘I’d Rather Be High’ for Arizona Muse at a lavish Venetian party…or does he? You can watch the full director’s cut below.
This luxurious, high end advert is in complete contrast to Romain Gavras’ usual body of work – which includes gritty, controversial videos for the likes of M.I.A and Adidas. I find it quite surprising that Vuitton enlisted him to direct this video, but I’m glad they did.
Posted in Advertising, Brands, Culture, Fashion, Film, Music, Writing
Tagged 2013, advert, advertising, Arizona Muse, baroque, blogging, brand, cool, creative, creativity, David Bowie, David Bowie advert, director, entertainment, fashion, film, high end, I'd Rather Be High, L'Invitation au Voyage, Leonie Cumiskey, Louis Vuitton, Louis Vuitton film, Louis Vuitton Venice, luxury, model, Romain Gavras, Venetian party, Venice, video, writing, Youtube
This grizzly bear is doing a pretty good job of aping my reaction to Christmas.
Everyone is going mental for the ‘touching’ John Lewis advert again, which is a blatant Animals of Farthing Hood rip off soundtracked by something no one needed to hear: Lily Allen covering Keane. It’s good, but obviously it doesn’t even come close to melting my ice cold heart or eliciting any kind of Christmas cheer from me. However, this touching tale of cartoon animals does carry an important lesson: if your BFF happens to be an apex predator, you might want to round up a few unwitting
friends morsels in the hope that your carnivorous frienemy eats them first. Look how happy the bear is when he sees the meat feast he has woken up to…Anyway, enough of my cynicism, here’s the actual advert, which was made by Adam & Eve/DDB and produced by Blinkink and Hornet. The animation really is lovely – and is the result of a lot of hard work – but I’d recommend muting it and playing something more appealing over the top.
Posted in Writing, Events, Design, Brands, Advertising, Comedy, Culture, Lifestyle
Tagged comedy, children, childhood, nostalgia, animation, video, advertising, cute, media, humour, brand, entertainment, writing, funny, advertising agency, Leonie Cumiskey, cartoon, writer, DDB, opinion, production, cynical, Youtube, 2013, blogging, Blink Ink, John Lewis, Christmas, forest, TV advert, Christmas advert, ATL, Lily Allen, Keane, John Lewis tv ad, bah humbug, The Animals of Farthing Wood, bear, hare, Christmas schmaltz, Blinkink, Hornet, Adam & Eve
Posted in Art, Design, Film, Music, Writing
Tagged 1960s graphics, 2004, 2013, 20th century design, art, blogging, collage, constructivist, cool, creative, creativity, design, diagram, entertainment, Franz Ferdinand, fun, graphic design, illustration, indie, inspiration, internet, Jonas Odell, Kenneth Grange, Leonie Cumiskey, media, mid-century modern, music, music video, new music, nostalgia, Pelican books, publishing, retro, Right Action, Saul Bass, single, surreal, textbook diagrams, video, video director, vintage books, writer, writing, Youtube