While this idea is likely to be far more complex in practise, this animated video by Mr. Binns explains the concept in a brilliantly simple and engaging way. Sometimes, I feel pretty bad that I’m part of a huge problem and implicit in killing the earth, but the idea of going to live in a yurt, composting my own shit, and becoming one of those earthy white girls with dreadlocks totally repulses me. I like the thought of a ‘circular economy’, because it shifts the responsibility back to the manufacturer, while trying to cut a better deal for the consumer. It seems like this is an effective approach, because most of us are incapable of actually processing waste into something that’s truly useful. I mean, be honest – you’re never actually going to get round to making that Fairy liquid bottle into the crafty thing you saw on Pinterest. Well, you might…I definitely won’t.
In the UK, it seems that the idea of a more collaborative way of consuming is quite appealing – especially when trends and technology change so rapidly. It also seems that, for a lot of us, it’s unlikely that we will ever own a house. We’re already renting our homes – why not rent the things that are in them, too?
Of course, this new system must have its flaws too, but its core values seem to be hitting the right notes for a more sustainable future.
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Tagged animation, Beakus, blogging, business model, climate, collaborative consumption, composting, consumerism, corporations, cost effective, disposable fashion, economic ideas, economic model, economics, Ellen MacArthur Foundation, environmentalists, ethical consumer, ethical products, finite resources, future, future life, graphic design, green, green technology, hippies, home ownership, ideas, inspirational, Leonie Cumiskey, manufacturing, Mr. Binns, musings, obsolete technology, problems, production, production line, products, recycling, renting, repurposing, science, sharing, solutions, sustainable future, technology, trends, UK, upcycling, upgrading, values, video, Vimeo, waste, white people with dreadlocks, writing, yurt
Brilliant series of adverts from Uniball which highlight the merits of sending a handwritten letter and cleverly illustrate what misused fonts say about your message. An advertising campaign which is all about communication and implicit meaning – so meta!
My favourite one is ‘Pappy Is Dead‘, which makes fun of Comic Sans (the underdog of all fonts) and there is also quite a camp skit deriding the Broadway font, too. The ‘Bust You Out’ version is probably the most effective, because obviously slang sounds so ridiculous when it’s read out in the Queen’s English! It reminds me of the time when James Blunt had to read out some Sean Paul lyrics on Never Mind The Buzzcocks.
